Printed from http://www.electronista.com

Warner may buy Flixster for digital video

updated 07:20 am EDT, Tue March 29, 2011

Warner looking to bolster digital offerings

Warner Bros. is reportedly in talks with Flixster in order to acquire it outright, which will also deliver it the Rotten Tomatoes meta-review website. According to a Hollywood Reporter source, the move is "potentially attractive" as it would align well with Warner Bros. current entertainment strategy. A deal could potentially be struck within the next two weeks.

Warners, which recently engaged in a digital distribution deal with Facebook, is interested in purchasing its own digital distribution platform. However, it would aim to keep Rotten Tomatoes as a fully separate entity so that it continues to operate as it does now. Any deal to purchase Flixster is estimated to be worth between $60 million-$90 million.

Movie studios have typically relied on third-party distribution models such as Netflix and iTunes for the digital distribution of their content. However, this leaves them unable to have complete control over their distribution channel. A move to purchase Flixster would give Warner Bros. much more flexibility over its distribution model without having to build such a mechanism from the ground up.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

iRig Pads

When it comes to mobile music products, IK Multimedia has positioned itself as one of the top suppliers. Right from the early days of ...

Sponsor

toggle

Most Commented

 
toggle

Popular News