updated 09:30 pm EDT, Tue March 29, 2011
WebOS said to be better, more profitable option
HP's Stephen DeWitt has blasted Apple for its lack of partner relationships with potential developers on the iOS platform. The executive, who works as the senior vice president of the company's Americas Solutions Partners Organization, suggests that the webOS platform will benefit from a vastly different approach that focuses on building channel partnerships.
"Apple's relationship with partners is transactional, completely. Apple doesn't have an inclusive philosophy of partner capabilities, and that's just absurd," DeWitt told CRN in an interview at the company's Americas Partner Conference in Las Vegas.
HP is currently working to bolster its webOS partner endeavors, promoting the platform to other companies and providing assistance and incentives. DeWitt acknowledges that a turnaround likely will take place through next year, rather than immediately.
"This is new business for our partners, and its new business for HP, and we're going to learn where we need to invest," DeWitt said.
Despite the enthusiasm within HP, many developers still consider iOS and Android to be the necessary routes for effective and profitable businesses that take advantage of smartphone or tablet capabilities. It remains unclear if HP's incentives and other strategies will help webOS gain traction.