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Acer reorgs focused on mobile, tablet forecasts kept high

updated 07:50 am EDT, Fri April 1, 2011

Acer restructures focused on phones and tablets

Acer CFO Tu Che-min and Chairman JT Wang on Friday outlined a consciously mobile-oriented focus for restructuring in the wake of the forced departure of its CEO Gianfranco Lanci the day before. It would name a new president before the end of April that would focus primarily on smartphones and tablets. The overall switch away from Acer's traditional computer business would require more spending on research and development, Che-min said.

Company representative Henry Wang added that the emphasis would be on being profitable rather than on the emphasis on sheer market share.

JT Wang, who is assuming the CEO spot from Lanci, was insistent that the need for change wasn't going to damage the company's expectations for tablets. Acer still planned to ship five million to seven million tablets, such as the Iconia Tab A500 series, throughout 2011. Suspicions had surfaced that the company would have to lower its predictions.

The shuffle follows after 12 months that for Acer marked a reversal of its fortunes and attempts to deny its problems existed rather than tackle them head-on. The company repeatedly insisted that the iPad's success was about to end, only to delay its expectations by a few months after past predictions failed to come true. It insisted on keeping a heavy focus on netbooks and low-end notebooks but ended up losing market share to the iPad, plunging in the US and losing its second-place worldwide position almost overnight. [via Bloomberg and Digitimes]

By Electronista Staff


  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999


    Hold on a minute!

    They have just fired the guy and then turned round and adopted his recently expressed vision; a post-PC environment and an emphasis on profitability over market share. WTF!!!!!

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007


    I think he dropped this

    '"...would require more spending on research and development," Che-min said' by Apple. ;)

  1. gprovida

    Junior Member

    Joined: Feb 2006


    Monday night quarterbacking has begun

    Remember when, Wired in 2009, "... Apple Still Oblivious to Netbook Opportunity
    By Brian X. Chen January 21, 2009  |  4:12 pm  |  Categories: Notebooks Netbooks may be the fastest-growing niche in the computer spectrum but Apple, in its infinite wisdom, still appears to be in no hurry to come up with one that meets its exacting standards. ..."

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