updated 11:10 am EDT, Fri April 1, 2011
Microsoft rejects WP7 app Imagewind despite use
Microosft in a rare step not only rejected a Windows Phone 7 app but did so two weeks after it had been published. Imagewind, a Twitter photo scraper app, was approved on March 3 and again with an update on March 16. Early last week, however, Neowin notes Microsoft was at first silent on a pinch-to-zoom update, and on Friday told Imagewind it had to be taken down for lacking a filter to screen out the "too graphic" content that sometimes populates Twitter.
The decision came despite Imagewind loading up with a warning for possible graphic material.
Microsoft hasn't commented on why it allowed the app or whether it would rethink its strategy. Imagewind had acknowledged that the app might be contentious from the start but began investing in the app when he thought Microsoft might keep it online.
The rejection is ironic for Microsoft as it has regularly jabs Apple's App Store policies and promised that it would be more consistent and open-minded. Imageview would have been accepted on an iPhone since Apple allows apps with that risk of unintentionally seeing graphic content as long as developers include pop-up warnings on first use.
Some developers have argued that platforms locked to a curated app portal as the only source are flawed regardless of the source, since it can lead to wasted development time or to anti-competitive moves. Android has largely been their choice through its support for apps outside of Android Market, although carriers like AT&T have been banning this option and providing relatively little advantage over a closed platform.