Apple hints Final Cut Studio revamp by ousting meet sponsors
updated 05:50 pm EDT, Tue April 5, 2011
Apple boots FCPUG sponsors
Apple has dropped strong hints that a Final Cut Studio overhaul would show at the NAB expo next week through curious moves with sponsors. The Final Cut Pro User Group Supermeet has said that at least Avid and Canon, along with one of the Supermeet organizers and possibly Black Magic, have all made abrupt sponsorship and presentation exits from the gathering, which runs side-by-side with NAB. Avid explicitly blamed Apple as it "doesn't want anyone to have stage time" except for itself.
AJA, Autodesk, and other firms are also expected to back out.
Apple has been more sporadic with its appearances at NAB and has usually wanted to have a presence only when it had something significant to announce. Clearing the slate for an Apple-only presentation would make it near certain that the company planned to introduce a new Final Cut Studio update.
Steve Jobs had already promised a major new version for early 2011 but said little about what it would involve. Most expect a major interface and architectural remake that would bring in some of the better, pro-friendly features from newer iMovie updates and 64-bit code that would more gracefully handle large content.
Final Cut Studio was last updated in July 2009 and still has many of the interface design traits from the more than decade-old original Final Cut Pro. Apple may feel a need both to counter gains made by Adobe and Avid in video editing as well as to reaffirm its commitment to professional Mac users. [via ProVideoCoalition]
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Joined: Apr 2011
Proofread much?
I had to read this about 5 times before I could even figure out what the writer was trying to communicate. Even the quote in the first paragraph doesn't even make any sense!