updated 11:45 am EDT, Tue April 5, 2011
GE may dip into mirrorless interchangeables soon
GE's General Imaging said in remarks that the company is branching out into the semi-pro segment with mirrorless, interchangeable lens cameras. A spokesperson didn't say what it would entail but promised a Micro Four Thirds-like entry sometime by the end of 2011. The young camera maker has so far clung only to point-and-shoot cameras.
If consistent with the company's lineups to date, the camera could be uniquely low cost for the category. Most interchangeables start at about $599, or as much as an entry DSLR, but have a chance to get closer to $500 with GE. It will most likely use an existing lens mount system like MFT since the expenses and limitations of developing its own could be too high. [via CNET]