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Analyst: Atrix, Xoom sales 'disappointing'

updated 12:45 pm EDT, Tue April 5, 2011

Pacific Crest claims Atrix and Xoom sales low

Motorola may be facing serious trouble with sales of the Atrix 4G and the Xoom, Pacific Crest analyst James Faucette said Tuesday. An investigation of the supply chain showed that sales of both Android devices had been "disappointing." Atrix sales were unusually undermined not by the iPhone 4 but, unusually, the $49 iPhone 3GS.

The HTC Inspire 4G also ate into some sales. Faucette saw the impact hedged by generally strong leadership from CEO Sanjay Jha as well as a good cash position that could let it ride out any short term bumps.

The results aren't a complete examination and could leave some room for better results elsewhere. If reflective of actual trends, however, it could suggest the first Android 3.0 tablet failing to mount a credible threat to the iPad 2 in at least the short term.

Most have credited the Xoom's troubles so far to pricing and a rushed release. Until the Wi-Fi version shipped last week, the only model available was the $800 3G edition for Verizon, which was priced almost entirely out of contention versus the $500 minimum asking price from Apple. Google's urging to get Android 3.0 and the Xoom as soon as possible also left it with about 16 tablet-native apps where even the original iPad started with about 1,000, letting it accomplish more from the start. [via Forbes]



By Electronista Staff
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Comments

  1. hassanpr

    Fresh-Faced Recruit

    Joined: Aug 2004

    +14

    LOL

    LOL LOL

  1. bonaccij

    Fresh-Faced Recruit

    Joined: Jun 2003

    +15

    It's not the platform

    It really isn't the platform. I think it is a combination of the manufacturer really not understanding what it means to produce an intermediary device and price. Are the Xooms horrible? No. But - are they as intuitive as the iPad? No. That is where the downfall is, IMHO.

  1. lkrupp

    Junior Member

    Joined: May 2001

    +19

    Who do you cater to...

    The other companies trying to make tablets seem to be catering to the pseudo-techie crowd. The pseudo-tech types buy specs, not ease of use, not the UI, not intuitiveness. They buy what the specs say should happen and not what the device really does. Ever notice how they only spew specs when asked about a product? Nothing about how useable it is or whether it feels good to use it.

    The problem for the companies catering to this demographic is that it is the small minority. Yeah, they make a lot of noise, but they also turn off their friends and relatives with their constant blathering about cpu, RAM, FPS.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +14

    In Other Words ...

    ... Xoom: Loom, Room, Gloom, Boom, Doom and Broom.

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    +11

    Motorola = ?

    Motorola has been exiting markets left and right. It is a company in decline. Why would I want to invest my money in a product from a company who will exit markets faster than a shoplifter?

  1. msuper69

    Professional Poster

    Joined: Jan 2000

    +2

    'unusually'?

    Gee-whiz MacNN. How about picking an appropriate word every now and then?

    Try 'surprisingly'.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +4

    Only HP and RIM have any hope

    Motorola Xoom: doomed. Why? Because Motorola only controls a small fraction of the overall experience. Just the hardware. Google controls the OS. And there's this huge sucking sound coming from the vacuum where the Xoom infrastructure and ecosystem don't exist.

    HP now controls both the OS and the hardware. RIM controls the OS and the hardware. But that's still not enough. Apple also has content and a mature and robust delivery method for that content. Apple has been developing their infrastructure for 10 years. Since iTunes and iPod first shipped. In 2001. 200 million iTunes and App Store users (with credit card numbers by the way), millions of songs, videos, and apps downloaded every day.

    HP and RIM have none of that infrastructure. But there's one major player who does. Amazon. The Kindle is a success, in its own way. Amazon has many millions of customers and accounts, they have all kinds of content, and they have extensive experience delivering goods and services to end-users. We'll soon see if Amazon can make anything happen in the pad computing space...

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +7

    Almost forgot about the Atrix

    Atrix?

    One word: Foleo.

  1. facebook_Raul

    Via Facebook

    Joined: Apr 2011

    +1

    While the industry try to

    ... Match the iPad, Apple is already working in the next big thing. And that is the problem with the tech industry, it is like they wait for something to come up and copy instead of thinking what would be a good product to develop.
    It is not what it is or which hardware is in it neither, is about implementation. I have a touch screen and a mother board of a mbp that beats the heck of the iPad but if is there only sitting in my desk it just does nothing, nor if I put it inside a plastic bag. It is about how the technology is used. There is a sea of things to be build, new paradigms to be discover but to get there we need people with vision and that it is what the industry lacks of.
    I wish Apple build an EV so we could get more efficient, cheaper and cool transportation. :p

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