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Apple said ordering 12 petabytes of iTunes cloud storage

updated 01:00 pm EDT, Wed April 6, 2011

Apple said getting 12PB of Isilon cloud storage

An insider at Isilon Systems claimed Wednesday that Apple had made an unusually large request for cloud storage systems. The company has reportedly bought 12 petabytes of space for the sake of video downloads on iTunes. Storage Newsletter's contact believed the move would be enough to make Apple the biggest Isilon customer, eclipsing video-heavy sites like DailyMotion and NBC.

A decision to tap Isilion would line up with Apple's plans to use its North Carolina data center for iTunes in the spring if the systems were stored in-house. The capacity is well in excess of what Apple would need just for basic iTunes library storage, though. At 4GB for a typical two-hour 720p movie, Apple could hold 3,145,728 movies.

The space may instead be for the rumored MobileMe media locker, for which iTunes would play a part. About 12PB of space could give millions of users enough space to upload some of their own content and access it from anywhere they have a broadband Internet connection. Apple has given clues that MobileMe might become cheaper or even free as a bid to compete with Google and preempt the search engine's own music service as well as Android's existing online sync. [via AppleInsider]



By Electronista Staff
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Comments

  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    -3

    I guess they'll find out

    if their single-volume cloud storage solution works, then, for a cloud storage of that size. Not sure if I will try the new Free Mobile Me in its first few months of operation ...

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    -4

    Amazon must have more storage than what

    Apple is offering. Wall Street believes that Amazon's cloud storage is going to blow Apple's cloud storage offering away.

    So basically Apple just purchased storage servers from Isilon equaling a capacity of 12 PB. I wonder if that completely fills up the N.C. data center or is there floor space remaining to increase capacity when needed. http://www.isilon.com/cloud-storage It's amusing to think of when they say it's just one big volume to manage. 12 PB is a huge amount.

    Looks like Isilon is offering some powerful hardware. I'd used Dailymotion for years for uploading movies and dramas until they started rigorously policing the site for copyrighted content. As time went on I ran into degraded performance and the site would be really sluggish, but I guess they'd started reaching capacity or something similar. Apple should be able to afford to increase capacity more than any other company. I really, really hope Apple can leverage the data center enough to get lots of users and maybe interest investors like Amazon did. I'd like to know how Apple's storage capacity will compare to Amazon's or Netflix's. There are an awful lot of iOS users out there that would need to be satisfied with a decent cloud storage system.

  1. Pixelsmack

    Fresh-Faced Recruit

    Joined: Oct 2010

    +3

    comment title

    "Data" from TNG was built with the ultimate storage capacity of 800 quadrillion bits. At 8 bits per byte, it can be calculated that Data has 100 petabytes of memory.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Amazon

    Amazon must have more storage than what Apple is offering. Wall Street believes that Amazon's cloud storage is going to blow Apple's cloud storage offering away.

    I would think Amazon has that much already. Bear in mind Amazon has had a cloud storage division for a long while now (completely different from their 'media locker' announcement recently).

    However, Amazon's S3 service is as a cloud wholesaler, if you will. Anyone can use it for their purposes. Apple's will most likely be limited to their own uses/users. As in, I doubt a Windows developer will be able to rent storage space from Apple's cloud.

    Apple should be able to afford to increase capacity more than any other company.

    Why is that? You don't need billions to increase capacity. And many a company have hundreds of millions laying around.

    I really, really hope Apple can leverage the data center enough to get lots of users and maybe interest investors like Amazon did.

    They'll get lots of users. But that's not where the real money is. I don't think Apple will be pushing their cloud for business customers or the like, the way Amazon has. Apple is more of a consumer oriented company, and as such will just focus on their consumer needs (media locker stuff, iDisk kind of stuff, maybe use it to store your 'home' folder?).

    I'd like to know how Apple's storage capacity will compare to Amazon's or Netflix's. There are an awful lot of iOS users out there that would need to be satisfied with a decent cloud storage system.

    Storage capacity is meaningless. Netflix's in particular, since they aren't a clound, just a media delivery service.

    But, beyond that, it's isn't the capacity. it's the underlying software being able to get to and retrieve the data being requested, and the internet infrastructure to push that without clogging down. Apple could have 100 PB or 1 TB, but a crappy internet connection would make or break it more than anything else.

  1. koolkid1976

    Fresh-Faced Recruit

    Joined: May 2003

    +1

    re: comment title

    And my wife thinks I'M nerdy.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Oh

    Bear in mind that while they may have bought 12 PB of storage, that's just total storage. Keep in mind redundancy, backups, etc, when trying to figure out how much they might really be using.

  1. bfalchuk

    Fresh-Faced Recruit

    Joined: Jul 2003

    +1

    testudo was spot on

    testudo is spot on...it's not about the amount, it's about the delivery of that amount.

    You can always add more storage. You can rarely add more capacity, or at least nowhere near as easily or cheaply.

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