iPad 2 coming to Toys R Us next month
updated 10:25 am EDT, Thu April 7, 2011
Retailer distributes training materials
The iPad 2 should become available through Toys R Us next month, according to a worker with the company. The retailer is currently said to be distributing training materials -- seen in supplied photos -- covering topics like specifications and accessories. The existence of a training program would back an impending launch, since such programs typically only arrive within weeks before a product launch.
Since late 2010 Apple has attempted to radically expand the US retail reach of the iPad. Beyond Apple and associated carrier stores, the iPad 2 is currently available through chains like Best Buy, Walmart, Sam's Club, Target and Radio Shack. Toys R Us would be an unusual addition, but the iPad is a popular device with children and teenagers and Apple has made a special point of marketing the tablet's gaming abilities. Its presence in toy stores could put extra pressure on parents to consider buying one.
Fresh-Faced Recruit
Joined: Oct 2009
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The article calls the placement "unusual," but ease of use comparisons aside, i.e., that little kids take to iPads faster than a Fisher-Price learning toy, it's not without precedent. My first encounter with a Texas Instruments T!-99/4 was in a Toys R Us store, right next to an Atari gaming machine.