Printed from http://www.electronista.com

Movie theaters vow retaliation for 60-day VOD plans

updated 09:20 pm EDT, Sat April 9, 2011

AMC, Regal refuse movies with 60-day VOD

Major movie theater chains AMC and Regal this week warned that they would punish the major movie studios for trying to offer movies on demand after 60 days. Both said they would not only refuse to run trailers for any movie available to stream under the $30 per title plan but would decline the movies themselves. The two also maintained a likely unfulfillable hope that the studios would say which movies are 60-day VOD titles to ban them in advance.

The theaters believe the movies are a direct threat to their businesses as they assume that large numbers of viewers would be willing to wait the two months and forego the theater image and sound quality for the sake of convenience. Regal CEO Amy Miles said it was "simply not in Regal's best interest" to be a vehicle for something that would likely hurt its core business.

Pressure exists to come to an agreement soon as the VOD plan may be ready as soon as late April with support from most of the major Hollywood studios.

The retaliation is ironic for the movie studios. They themselves have tried to punish Internet-based services for competing with traditional methods and have repeatedly asked Netflix for roughly a month-long delay or more from the DVD period to arbitrarily protect physical purchases and rentals. Those have had relatively little success as Netflix has led to the bankruptcy of retail-based rental shops like Blockbuster and a larger swing towards Internet streams. [via LA Times, image via Vicky Funes]



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News