updated 03:00 pm EDT, Mon April 11, 2011
James Cameron and Vince Pace start 3D tech firm
Famous directing team James Cameron and Vince Pace on Monday at their special event said they were forming a new company to tackle 3D hardware in movies and TV. The Cameron-Pace Group hopes to develop technology that would lower the costs of making 3D and get it out to broadcasters. Cameron said he hoped to get a system where "everything will be produced in 3D" and that the 2D version would just have to come from the 3D source.
Cameras will need to be small and cheap enough for that to happen, the duo said.
The two are best known for making Fusion 3D, a camera implementation they used to shoot Avatar. It helped shoot 3D to blend the live action and computer-generated segments and was key to generative persuasive 3D effects.
Cameron-Pace's work may end up becoming a 3D equivalent to the work done by Red, whose Red One and Epic cameras had a similar effect on lowering the cost of greater-than-HD video.