updated 11:25 pm EDT, Tue April 12, 2011
Nintendo Wii may drop to 150 on May 15
Nintendo might cut the Wii's price to $150 as its swan song if a rumor Tuesday night is accurate. A "trusted source" has the price drop coming on May 15, just a few weeks before the E3 gaming expo in June. The Engadget source didn't get the motivations or whether that might include any changes to the Wii hardware bundle.
The Wii had remained at $250 for nearly all of its existence from the 2006 launch onwards after near constant sellouts and success. Nintendo cut the price in spring 2010 after sales began to drop and it could no longer assume demand would exceed supply. Its price cut had little effect and saw the Wii's sales plunge 40 percent in December, the very month Nintendo usually claims a sales record.
In 2011, Nintendo is already facing a $199 redesigned Xbox 360 Arcade and may see further price cuts to the Xbox 360 and Sony's PS3 that could close whatever price advantage the Wii has. A drop to $150 could be a way to make room for a new model, and Nintendo has begun hinting at a Wii sequel in small ways where it had previously put off any talk of an update.