Printed from http://www.electronista.com

iOS more than double Android's share in Europe

updated 12:30 pm EDT, Thu April 21, 2011

comScore says iOS lead over Android true in Europe

Apple's overall mobile platform lead is larger in Europe than it is in the US, comScore found Thursday. The total iOS platform, including iPads and iPods along with the iPhone, was 116 percent larger than Android at 28.87 million devices in the continent. Android reached 13.37 million devices and 5.7 percent.

Google has so far focused primarily on smartphones and only just began publicly addressing other categories with the launch of Android 3.0 for tablets. With the exception of France's Archos, virtually none have made non-phone media players until the Samsung Galaxy Player arrived.

iPad user demographics varied sharply from the US. iPhone owners were noticeably more likely to have an iPad as they made up 27.2 percent of the tablet's base despite having 20.6 percent phone share. Europe's much friendlier attitude to Symbian also meant 26.4 percent of iPad owners had a Nokia phone, and Samsung phone owners of various platforms made up 15 percent of iPad owners. BlackBerry owners were 4.8 percent of the group.

Owners of Nokia and RIM phones were the only ones underrepresented on the iPad, comScore said, suggesting that the two either were less likely to be conscious of the iPad or were actively avoiding it. RIM users may have been waiting for the BlackBerry PlayBook's European launch later in the year.

Age demographics were still largely the same and saw most users in the 25-34 year old age bracket, followed by 35-44 year olds.







By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News