Printed from http://www.electronista.com

Nokia, Navteq to reorganize maps, social networking

updated 06:30 pm EDT, Tue April 26, 2011

Nokia, Navteq to form Mobile Phones Business arm

An internal memo received by PhoneScoop indicates Nokia and Navteq will significantly change their mapping and social networking services. This will include new social-location apps, service and developer experiences. Also, high-value location content that brings "differentiated" experiences are also part of the changeover.

What's more, a high-value advertising network will monetize this new ecosystem, the note says. It will provide local commerce services for brands and merchants.

Starting on May 1, Nokia's Executive VP Tero Ojanpera and Navteq CEO Larry Kaplan will begin work on a new business unit that will bring all of Nokia's location assets and social-location services into one.

Many divisions from both companies will be transferred to a newly created Mobile Phones Business Unit. Only Nokia phones running on Windows Phone will be targeted, but Navteq data will be made available to business partners.

Finally, the company says these changes will bring about the "next generation of location and commerce capabilities for the entire industry."

It's not known when these plans will be made public.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, we ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look good a ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

Advertisement

toggle

Most Commented