updated 11:00 am EDT, Tue May 3, 2011
Estimate puts Windows Phone 7 at 674K real sales
Microsoft may have moved just 674,000 Windows Phone 7 devices in its first few months on sale, well-known Russian phone leaker Eldar Murtazin said in a new estimate. While the company said it had shipped 1.5 million to partners, its figures for late 2010 would have netted less than half that amount. The situation is believed to have been exacerbated in early 2011 and in April, Murtazin said.
Microsoft hasn't confirmed or denied the numbers. However, it has typically dodged questions of actual sell-through across its various hardware partners. Despite posting a record winter quarter, it provided neither its total units shipped nor sell-through for WP7 and instead focused on the positive reactions of those who had bought in.
Reporting shipments rather than sell-through isn't uncommon among technology companies. The concern over Microsoft has centered on a rumored wide gap between numbers. Companies like Apple and HTC normally sell the majority of their stock and leave just a few weeks of inventory for replacements or as a cushion if production suddenly stops.
Some clues might have come from multiple Windows Phone 7 sales since it went on the market. Steep discounts on phone sales often happen closer to the end of their lifespans, but for WP7 were starting to appear just weeks later.