Printed from http://www.electronista.com

Vodafone UK allowing riders to pay for cab rides via texts

updated 01:05 pm EDT, Tue May 3, 2011

Vodafone lets users pay for cab fare with a text

UK provider Vodafone is allowing its subscribers to pay for a ride in London's black cabs by sending a text message to a certain number. They need to include the cab's license number in the message, and the fare is charged to their phone bill. At the same time, about 500 branded cabs will be equipped with chargers for popular phones, including iPhones and BlackBerry devices.

The steps are paid for by part of a 1 million (about $1.65 million) advertising campaign Vodafone started to tout the improvements to its network coverage in London. The payment method may not be as foolproof or advanced as NFC payments, but it does add convenience. How cab drivers ensure payment gets sent isn't known, but it's likely they want to see confirmation of the message. [via The Guardian]



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

Sponsor

toggle

Most Commented

 
toggle

Popular News