Printed from http://www.electronista.com

Hearst 1st major publisher to make iTunes subscription deal

updated 05:40 pm EDT, Wed May 4, 2011

Hearst to offer iPad mags as iTunes subscriptions

Hearst on Wednesday afternoon became the first major magazine publisher to agree to Apple's iTunes subscription terms. Issues of Esquire, Popular Mechanics, and O will be available from the July issue onwards not just individually but through either a $2 monthly subscription or $20 for an entire year. Newspaper apps would also come through the same method as well, it said, though which of its papers would go first wasn't mentioned.

The media giant didn't say how it would address the question of ads. Apple's conditions don't let Hearst or anyone else get more than a few pieces of subscriber information, and then only with the reader's permission. Magazine creators often argue that they need wide demographics to properly target their ads, but Apple has insisted on maintaining its typical approach to privacy.

Apple has been willing to make minor but important concessions, such as allowing free iTunes copies for print subscribers to Time's magazines and possibly those of other publishers.

Adding Hearst could still mark a sea change and put pressure on other publishers to follow suit. Pearson has threatened to move to Android unless it can get subscriber information and otherwise dictate more of the terms. With iPad sales still far outnumbering Android tablets, however, Pearson and others may risk marginalizing their digital business.

Sources also claimed that publishers have been warming up to Apple's terms. They told the WSJ on Wednesday that they believed they could get enough sense of their readership with Apple's limits and had been given more leeway on how they priced their content.

A more balanced approach might help fend off inroads from Google One Pass, whose royalty terms are more favorable and collect more data without requiring explicit permission from the reader. Few have openly adopted the model, due both to poor Android 3.0 tablet uptake and the rough state of Android tablet app development.



By Electronista Staff
toggle

Comments

  1. Arne_Saknussemm

    Forum Regular

    Joined: Apr 2011

    -1

    The Hearst Magazines are desperate enough...

    To go through the loop of iMoneyfactory! Just do some research

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, it's not exactly something most people put a lot of thought into. Printers are often touted as f ...

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Advertisement

toggle

Most Commented

 
toggle

Popular News