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The Daily burns $10m in cash, still said in 'early days'

updated 07:35 pm EDT, Wed May 4, 2011

The Daily loses 10m in first quarter on sale

News Corp. during its results call on Wednesday revealed that it had chewed through $10 million in losses for The Daily's first quarter on the iPad. COO Chase Carey explained the cash outlay as the result of early development, noting that it was "real early days" for the tablet publication. It had been somewhat over a month since it began charging for customers and was popular, but still a "work in progress," he explained.

About a third of that would have come from the $3 million Super Bowl ad. News Corp. estimated that the iPad app takes near $500,000 per week to keep running and would have accounted for much of the rest of the burn rate.

The loss would have been narrower were it not for the rough state of the app when it launched. Early readers complained about crashes and more often about a sluggish interface that took multiple fixes to cure. Payments were only mandatory in late March, just as the iPad 2 was rolling out.

News Corp. has made no illusions that it expected to be profitable from the outset. The Daily is expanding quickly and should be reaching Android soon, although weak Android tablet sales could make the iPad the dominant format for much of 2011 and beyond.



By Electronista Staff
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Comments

  1. facebook_Derek

    Via Facebook

    Joined: May 2011

    -1

    I'm a Fan

    I bought the annual subscription after realizing that I return to The Daily, well, each day. I enjoy the frequent content updates and the BEAUTIFUL full screen photography.

    Yes, it is a work in progress, but I am pulling for them. It's a bold move and a very well done publication.

    I'm VERY happy with my subscription (heck, it's less than fourteen cents per day to read a full newspaper with current content). I hope they turn the corner to profitability as Apple sells millions and millions more iPads!

  1. chas_m

    Moderator

    Joined: Aug 2001

    -3

    Actually --

    The Daily's "burn" rate is SUPER cheap compared to most other publications, and it wouldn't take a whole lot to turn them profitable in a year or two.

    By way of comparison, CNN took over a decade to become truly profitable. Amazon's Kindle likewise took many years before it saw a profit.

    I don't know it for a fact, but I would suspect that many newspapers these days have a "burn rate" approaching that of The Daily RIGHT NOW.

    While The Daily is not for me personally (I did give it a fair shake), there were parts of it I liked a lot and there is plenty of room in the marketplace for it. It's certainly one of the best subscription deals around, on any medium.

  1. facebook_Donald

    Via Facebook

    Joined: May 2011

    0

    Well Deserved

    Considering the nasty, anti-democracy, un-American extremists who run The Daily, their losses are well deserved. For years they have done everything possible to destroy the fabric of American civilization in order to gain personal wealth. I hope they lose lots more.

  1. chas_m

    Moderator

    Joined: Aug 2001

    +3

    Yes

    Rupert Murdoch is un-American. Inasmuch as he's Australian. :)

    All kidding aside, though, I agree with you.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: Actually

    It's super cheap because so much of the content is coming from other sources. I can't imagine an actual news organization with hundreds of reporters, editors, typography/layout, etc, is all being covered by current subscription money (the article implies the burned money is from advertising and app maintenance).

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