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UK's Telegraph agrees to new Apple subscription terms

updated 01:05 pm EDT, Thu May 5, 2011

iPad app already updated

Major UK newspaper The Telegraph has released a new version of its iPad app, bringing it up to v2.0. The paper is promising a "greater depth of content," including video, crossword puzzles, image galleries and cartoon archives. More significantly however it has adopted Apple's updated in-app subscription rules.

Editions now cost £1.19 a day, but significantly less under a £10 monthly subscription. The key is that the subscriptions are auto-renewing, something that Apple did not allow prior to a deal signed with Time. This was a major publisher demand, especially as auto-renewal is standard in print and usually involves harvesting demographic data that can be employed to attract advertisers.

The £1.19 daily cost is thought to be compensation for the 30 percent Apple takes from in-app purchases. The £10 monthly fee, however, is much less than the £26.40 per month a person might pay for print delivery. People who already do have print subscriptions can receive the iPad content for free by entering a subscriber number.

The Telegraph app is a free download for iPads running iOS 4.2 or later. Some other changes in v2.0 include the addition of a 30-day archive, and a night-reading mode that should be easier on the eyes.



By Electronista Staff
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  1. ethical_paul

    Fresh-Faced Recruit

    Joined: Mar 2002

    0

    Auto-renewing

    > The key is that the subscriptions are auto-renewing, something that Apple did not allow prior to a deal signed with Time.


    I've seen this in a few of your articles lately and I don't know what the fark you are talking about. Hasn't The Daily been auto-renewing all along?

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