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ASUS makes just 350K Eee PCs due to iPad, 'killer' model due

updated 11:30 pm EDT, Mon May 9, 2011

ASUS Eee PC sales down to 350K, new models

ASUS has had to whittle back its Eee PC shipments after sustained impact from tablets like the iPad, tipsters said Monday evening. It moved just 350,000 netbooks in April after tablets still "significantly impacted the demand," Digitimes claimed. In response, it would shoot back with a "killer" new Eee PC in June and an ultra-budget model at below $199 to widen the price gap with Apple and others.

No details have so far emerged of what either Eee PC would entail, but a dual-core Atom N570 or an AMD Fusion-based processor might occupy the high end. ASUS is already shipping variants on those such as the AMD-running Eee PC 1215B.

Although ASUS hasn't faced the upheaval that forced Acer to reorganize, it too has been hit in the long term. The company's notebook sales are still growing and could see it ship 3.1 million notebooks by the end of the spring, but its netbook sales are poised to drop below the 1.3 million it shipped in the winter, again owing primarily to the impact of the iPad.

Apple's devices have been significantly more expensive than a typical netbook at $499 or more. They have still had the advantage of a genuinely different design as well as greater portability, longer battery life, and faster subjective performance than frequently sluggish Atom-based netbooks.

ASUS may bounce back once Eee Pad Transformer supply catches up. However, any significant counter to the iPad may have to be a collective response from Asian manufacturers rather than ASUS, which doesn't plan to ship more than 300,000 Transformers in June. Acer's Iconia Tab A100, Lenovo's LePad, and MSI's WindPad models are all believed to be shipping in May.

By Electronista Staff


  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    That is so pathetic. It sure makes the pundits

    and Windows netbook lovers look pretty stupid saying things like how nobody would buy a more expensive iPad that does far less than a netbook without Flash support, USB ports, etc. Knuckleheads never seem to learn unless you pound something into their heads with a sledgehammer. It seems the point is finally being driven in. Most consumers are not as stupid as Windows fanbois. The average consumers seem to sense that a Windows netbook, no matter how cheap, is basically just a sluggish piece of c*** hardware running a bloated desktop OS. Windows 7 belongs on a desktop, not some cheap Atom processor that Intel is trying to pass off to unsuspecting consumers. Apple will likely sell at least 10 million iPad 2s during the Christmas holidays without breaking a sweat. Good luck with ASUS trying to get enough components for the Transformer. A very unlikely prospect.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    How's the view from the edge?

    So, ASUS will release "an ultra-budget model at below $199"? That would put them right at the edge of the low-margin cliff. Over which all the pee cee makers are trying to push each other.

    FIrst one to the bottom wins. Good luck ASUS.

  1. tsmelker

    Fresh-Faced Recruit

    Joined: Feb 2006


    Maybe they should change their name...

    to "ASSES"-- as in, "Apple has made us look like...".

  1. ljmac

    Fresh-Faced Recruit

    Joined: Nov 2010


    These articles need to get something straight

    It isn't "tablets" that are destroying the netbook market, it's one tablet and one tablet only: the iPad. I guess the peecee manufacturers dare not speak its name. :-)

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