Printed from http://www.electronista.com

Ex-Acer CEO hits back, says PC world in same boat vs. iPad

updated 01:20 pm EDT, Mon May 9, 2011

Former Acer chief Lanci justifies exi, iPad threat

Acer's forcefully ousted former CEO Gianfranco Lanci used an interview on Monday to defend himself and also issue a warning to those competing with the iPad. He claimed to have recognized the importance of focusing on phones and tablets but to have been hindered by nationalist sentiment at his company. While he wanted to roughly triple the engineer head count to 1,000 to focus on tighter hardware and software integration, the Taiwanese establishment was allegedly worried about "de-Taiwanization," AllThingsD heard, and fired Lanci rather than accept that it needed outside help for PCs and other devices.

"If we want to be in the top three in the next three to five years, we need to be a global company and we need to leverage resources wherever they are," he recalled telling Acer executives.

Acer's fast fall from grace was because it wasn't moving fast enough and didn't get the resources it needed, he said. Lanci was willing to accept that the company could prove him wrong but was also convinced that he could have taken Acer from $20 billion in revenue by the time he left to $30 billion by 2015, when a third of the cash would have come from phones and tablets.

He also issued a warning to other computer builders who, like Acer until recently, didn't understand the iPad and explained that Acer and most other PC builders were failing because they assumed phones and tablets would follow a PC supply chain model. Where Windows PC builders often assume it's just about trading components on volume, phones and tablets hinged on close deals, such as the ones Apple has with LG Display and Samsung.

Much of Acer's failing in the market has been blamed on its management's repeated insistence that tablets were a fad and that it could depend on netbooks for years, deals have played a factor in the success or failure of rivals. ASUS' chronic Eee Pad Transformer manufacturing issues have been unofficially blamed on Apple having made early, long-term deals for displays and other technology that got it the parts it wanted where traditional PC builders like ASUS have had to fight for components or make do with what was available.



By Electronista Staff
toggle

Comments

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +7

    Re: "de-Taiwanization"

    Nokia is currently undergoing de-Finlandization as a last resort tactic to fight iPhone. If that works, Acer should consider de-Taiwanization as a last resort tactic to fight iPad. They could re-hire Mr. Lanci.

  1. Gazoobee

    Forum Regular

    Joined: Feb 2009

    +2

    "de-Americanisation"

    The world is just too small for nationalism anymore, but by the same token the USA could learn the same lesson.

    The world is a lot bigger than just the USA as well.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    +5

    "de-iPadization"

    To de-Americanization is to de-iPadization. And that's what exactly Acer is doing.... de-iPadization and re-netbookization. Time will tell if they can de-failurization.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

GX Gaming DeathTaker mouse

Gaming is a serious endeavor for many people, driving them to look for the best performance in their system and interface devices. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News