Printed from http://www.electronista.com

"Do-Not-Track" bill aims to regulate Internet privacy

updated 09:55 pm EDT, Mon May 9, 2011

Users would be able to opt out of tracking

The US Senate is currently considering a "do not track" bill (PDF) that proposes a number of regulations that may affect methods used to track user activity on the Internet. The bill, which was introduced by Senator John D. Rockefeller of West Virgina, would essentially block companies from logging website visitation details for users who choose to opt out of tracking programs.

"I believe consumers have a right to decide whether their information can be collected and used online," Rockefeller was quoted as saying, according to a Washington Post report. "This bill offers a simple, straightforward way for people to stop companies from tracking their movements online."

The bill would require the FTC to build a framework for the do-not-track system, which would require users to submit a request to opt out. Companies would still be able to obtain limited information required for a website to operate, however the data could not be tied to specific users for marketing purposes.

The FTC late last year issued a privacy report that recommended do-not-track features to be integrated into browsers and websites, though the Commission admitted that it did not have any legal authority to enforce such regulations. Several companies, including Google and Mozilla, quickly followed with new browser features that limit tracking abilities.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. MorituriMax

    Fresh-Faced Recruit

    Joined: Jan 2010

    0

    Good grief

    I guess the Government won't be happy till it regulates us all to death.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tablo DVR

With over-the-top content options growing past Hulu and Netflix, consumers may be finding it harder to justify paying a monthly fee fo ...

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Sponsor

toggle

Most Commented

 
toggle

Popular News