Printed from http://www.electronista.com

17% of smartphone owners use check-in apps

updated 04:30 pm EDT, Thu May 12, 2011

3 in 4 mobile users check-in from a smartphone

comScore, a market research firm that measures trends in the digital world has released a study that shows just how mobile the world has become. Their research reveals that many mobile and smartphone users checked in using mobile apps such Facebook Places, Foursquare and Gowalla. The study, which surveyed users in March, found that 16.7 million, or 7.1 percent of the total US mobile subscriber base used location-based "check-in" services on their phones. 17.6 percent of the estimated 12.7 million smartphone owners now use these services.

Younger individuals accounted for the majority of the usage. Nearly 60 percent were 18-34 year olds. Users with Android devices accounted for 36.6 percent. 33.7 percent of users checked in from an iPhone.

"Although still in their relative infancy," said Mark Donovan, comScore senior vice president of mobile location-based mobile, "check-in services are seeing rather impressive adoption among smartphone users."











By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Logitech Hyperion Fury mouse

Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Sponsor

toggle

Most Commented

 
toggle

Popular News