Printed from http://www.electronista.com

Vanity Fair joins iTunes subscriptions, Wired left out [U]

updated 12:05 pm EDT, Mon May 16, 2011

Vanity Fair signs up for iTunes subs for iPad

(Update: more magazines onboard) Vanity Fair on Monday became Condé Nast's next magazine to enlist for iTunes subscriptions. The iPad app (free, App Store) follows a similar pattern to last week and can take subscriptions of $20 per year along with $2 per issue either in a recurring subscription or per issue. Print subscribers in Canada and the US also get the magazine for free and at the same yearly price.

The magazine is just the second from the publisher to make the jump after The New Yorker and still doesn't include magazines like Wired. No mention has been made of when other publications would follow suit.

Adoption from the lifestyle magazine comes after Apple's deal with Hearst and puts pressure on companies so far resisting the model, such as Pearson. Publishers had been holding out over fear that they wouldn't automatically get private information to target advertising. Apple has revealed, however, that subscribers are opting in with large enough numbers that the private data may not be necessary.

Many magazines faced relatively slow sales before iTunes subscriptions because their absence forced them to go only per-issue and encouraged use of the much steeper $5 newsstand price. Publishers have usually preferred to have their own subscription systems.

Update: Along with Vanity Fair, Condé has also rolled out subscriptions for Allure (), Glamour (App Store), and Golf Digest (App Store). All have the same $2 per issue and $20 yearly pricing.

Major magazines like GQ and Wired should get the subscription option by the end of May.







By Electronista Staff
toggle

Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Alright!

    Even more garbage magazine content on the iTMS!

    Publishers had been holding out over fear that they wouldn't automatically get private information to target advertising.

    And perhaps it has to do with the fact Apple is now letting the publisher allow print customers to have access without having to pay for it from Apple.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News