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Study: iPad, Android to outsell Windows tablets by 10 to 1

updated 06:35 pm EDT, Wed May 18, 2011

iSuppli sees iPad-like tablets lead through 2015

Mobile OS-based tablets like the iPad or Android models will overwhelm Windows tablet PCs by a factor of ten to one, IHS iSuppli estimated on Wednesday. The analyst team believed Windows PCs would grow at a slightly faster rate, at 81.5 percent versus 72.1 percent, but that it was starting from so far behind that Apple, Google, and others would have a combined average size ten times that of Windows-led PC tablets through to about 2015. About 262.1 million iPad-class tablets could be shipping by that year where 45.2 million PC-level tablets would be around at the same time, still a factor of almost six to one.

There would always be a need for tablets with "full PC functionality," group director Rhoda Alexander said, but the category was now known to be inherently set against Microsoft's current strategy. Tablets favored consuming content over creating it, such as watching video, reading books, and playing games. All of these heavily favored the iPad, Xoom, and others of their kind.

Windows PC tablets were meant for work and might always have an advantage over platforms using a mobile OS for productivity. Many problems were keeping them from widespread adoption, however. Most are poorly optimized for touch, boot slowly, and are prone to crash, all of which mobile platforms have solved. Windows 8 might solve it with a tablet-native interface, but its launch isn't due until 2012 and might not get traction for years in the conservative business world Microsoft often serves.

Until the iPad arrived in 2010, Microsoft had largely relegated tablets to a niche category. The company's insistence on using desktop Windows and pen-based computing, combined with its unwillingness to significantly alter the interface or create tablet-optimized apps, left tablets at just a fraction the size of the notebook field. Apple's approach saw it outsell every Windows tablet ever made in nine months and led companies like Dell and HP to shift their Windows tablet aims from home users to niche corporate buyers.



By Electronista Staff
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Comments

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -15

    C'mon macnn Editards


    You know the title of this article should read: "Android to outsell iPad and Windows tablets 10 to 1"

    Stop twisting words and GET IT RIGHT.



    Drrroid!


    - Sent from my Android Device.

    Comment buried. Show
  1. facebook_Clarence

    Via Facebook

    Joined: May 2011

    -13

    Useless devices

    "There would always be a need for tablets with "full PC functionality," group director Rhoda Alexander said, but the category was now known to be inherently set against Microsoft's current strategy. Tablets favored consuming content over creating it, such as watching video, reading books, and playing games. All of these heavily favored the iPad, Xoom, and others of their kind."

    In other words, if you like dicking around all day, get an iPad. If you do work, get something else.

  1. Arne_Saknussemm

    Forum Regular

    Joined: Apr 2011

    -9

    Re: "dicking around"

    There you have it! Standard Mactard, Stevo Loving favorite pastime!

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +4

    Dicking around? Gotta love that.

    Hey, all you consumers out there! You're all just "dicking around" and Apple thanks you for supporting them. May Windows tablets be outsold 20 to 1 just for supporting productivity only. I hope all those IT guys enjoy them while the rest of the company uses iPads.

  1. reader

    Fresh-Faced Recruit

    Joined: Jan 2011

    0

    How's that again?

    "Most [MS Widows tablets] ... are prone to crash...which mobile platforms have solved." - The author has clearly never used an Android device, especially one running Flash.

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