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Microsoft back-to-school promo gives free Xbox 360s with PCs

updated 10:00 am EDT, Thu May 19, 2011

Microsoft promo gives Xbox 360 Arcade with PCs

Microsoft took its own turn at driving computer sales with a new promo. Anyone buying a Windows 7-based PC worth $699 or higher will get an Xbox 360 Arcade 4GB system for free without needing a rebate. Online shops for Microsoft and other PC builders will give the Xbox to anyone buying using a .edu e-mail address, but Best Buy and Microsoft Stores will take student IDs.

In the US, the promo runs between May 22 and September 3. Canada and France will both get the offer sometime later.

The strategy is relatively uncommon for Microsoft and is closely patterned after that from Apple, which is due to start next week. Its competitor usually offers $199 towards an iPod in return for buying a Mac and follows a similar practice where it can give the credit right away through its online store or for proven students at stores. The practice is usually meant to help fuel sales during the otherwise slow spring and summer.

Microsoft has particular impetus to motivate sales in 2011. NPD data has shown Windows PC sales shrinking at most manufacturers where only a handful, such as Lenovo, Samsung, and Toshiba, have seen their sales go up. Netbook sales have dropped 40 percent year-to-year and dealt major blows to companies that had leaned on them too heavily, most notably Acer.

Mac growth has been ahead of the field for the past five years and, due to the PC sales slump, will have gained significant share.



By Electronista Staff
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Comments

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +1

    Please Don't Tell Us That ...

    ... Xbox sales have sunk this far too!

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    +1

    XBOX is doing fine.

    Microsoft is using it as bait to attract unsuspicious costumers whom unnoticed and will fall into a trap where Windows 7 awaits to eat them alive.

  1. erics

    Fresh-Faced Recruit

    Joined: Sep 2010

    0

    The RING!

    Great now my students can replace their RING OF DEATH units and not eat for awhile :P

  1. lysolman

    Fresh-Faced Recruit

    Joined: May 2005

    +3

    Perfect for students

    While iPods won't be used for many academic endeavors, there exist numerous uses for the iPods in schools.

    Can somebody come up with an academic use for the Xbox? Sounds to me like Microsoft hates students succeeding. ;-)

  1. dagamer34

    Fresh-Faced Recruit

    Joined: Apr 2007

    +1

    Good promo

    It's actually a good promo considering that most money is earned from games anyway.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    -1

    Fair competition?

    MS can afford to give away as many POS devices...how can other companies that do not have a monopoly compete? lol

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    +2

    Pure hatred and silliness rolled into one

    Sorry dudes, but the newer XBOX 360s are fine machines (I still prefer my PS3, but own both) and Windows 7 is a fine OS. I used both OS X and Windows 7 on my Mac Mini. Each has their own uses. I actually like the Windows 7 phone OS better than the iOS, but I am so embedded in iOS software that I just cannot see changing at this point.

    I just don't understand the silliness that goes on here regarding the MS bashing. If you don't like them, don't buy their products. How about some positive posts about things instead of looking to leave negative comments all the time.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +1

    OK ... Well ...

    ... I think MS has a nice personality ...

  1. facebook_Aakriti

    Via Facebook

    Joined: May 2011

    0

    HP Student Discount with free Xbox 360

    If students buy their PC from HP, they'll get a student discount through HP Academy PLUS a free Xbox 360. Pretty sweet deal. Just Call HPA to order and make sure to mention the student discount! 800.632.8251

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001

    0

    XBox 4Gb = $199

    That's the same price of an iPod Touch, so the two deals are pretty equal in promotion. The XBox is a nice console, and Windows 7 isn't a bad OS (although there are a few rough edges such as the two different Control dialog boxes).

    The difference is that Apple is making money on its Macs when it does this offer. Microsoft's income on PC is the Windows OS which is between $50 to $150 depending upon the OEM contract and the version of the OS on the system. That means MS is losing money almost every time a student does this offer.

    Maybe the fact you need to spend a $700 minimum is a clue. Certainly, it doesn't make any difference to Microsoft if you're buying a $400 system or a $700 system. Microsoft gets the same money for the Windows license. However, it might for the OEMs who make more money on the more expensive systems and practically nothing on the cheaper systems. Maybe this is to help the OEMs stick with Windows. And, maybe the OEMs are even chipping in with this offer.

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