updated 11:00 am EDT, Fri May 20, 2011
Apple denies Amazon claims to generic app stores
Apple in a court filing late Thursday rebuffed Amazon's response that the term "app store" was generic. It insisted that the term isn't commonly used by other companies for their portals and couldn't be considered generic. Amazon was allegedly treading on Apple's mark by using the Appstore name as a result.
The iPhone maker had sued Amazon in March claiming that its "app store" trademark was valid and commonly associated with the iOS App Store and, more recently, the Mac App Store. At one point, it has argued that the term was a deliberate play on the company name.
Along with support from others, Microsoft has been regularly challenging the trademark and has often given answers to many of Apple's claims. The Windows developer has contended that developers are only avoiding the "app store" name to avoid litigation. Court submissions have noted that many now use the term generically and has even caught Apple CEO Steve Jobs referring to "app stores" in the generic sense.
Amazon's Appstore, whatever its name, is increasingly seen as instrumental to its strategy. Currently dependent on other devices, it's widely believed to be working on its Coyote and Hollywood tablets and would likely want a strong, self-contained app ecosystem instead of leaning on Android Market.