Apple Store 2.0 goes live in Australia with iPad displays
updated 01:15 am EDT, Sun May 22, 2011
Apple Store 2.0 reaches Australian locations first
Apple's rumored 2.0 store overhaul has rolled out in Australia. Early reports on Sunday have shown that, as promised, all the paper price sheets have been replaced with iPads sheltered in plexiglass. The displays, seen by Mac Prices Australia and Zheng Li, normally show prices but can show features, offer price comparisons, and even call an Apple Specialist to a particular table.
Some of the features understandably couldn't be seen by customers, such as the RetailMe iPad app for staff. Apple is also known to be focusing more on sessions for new users, better sound systems, and a new iPhone app.
Store workers considered the opening a significant occasion and were wearing party hats, according to one anecdote.
Europe and North America are likely to have the same experience later Sunday morning. The minor remake is known to be timed with the 10th anniversary of Apple retail and a showcase for the iPad itself. [via AppleInsider]
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