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Apple Store 2.0 goes live in Australia with iPad displays

updated 01:15 am EDT, Sun May 22, 2011

Apple Store 2.0 reaches Australian locations first

Apple's rumored 2.0 store overhaul has rolled out in Australia. Early reports on Sunday have shown that, as promised, all the paper price sheets have been replaced with iPads sheltered in plexiglass. The displays, seen by Mac Prices Australia and Zheng Li, normally show prices but can show features, offer price comparisons, and even call an Apple Specialist to a particular table.

Some of the features understandably couldn't be seen by customers, such as the RetailMe iPad app for staff. Apple is also known to be focusing more on sessions for new users, better sound systems, and a new iPhone app.

Store workers considered the opening a significant occasion and were wearing party hats, according to one anecdote.

Europe and North America are likely to have the same experience later Sunday morning. The minor remake is known to be timed with the 10th anniversary of Apple retail and a showcase for the iPad itself. [via AppleInsider]

Top two via Zheng Li; bottom via Mac Prices Australia

By Electronista Staff
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  1. hirakhan955

    Fresh-Faced Recruit

    Joined: May 2011


    Lenovo Thinkpad T420s Phenomenal performance with

  1. eclux

    Fresh-Faced Recruit

    Joined: Jul 2008


    NJ makeover

    Same changes in my local store in NJ this morning. About 60 iPads installed. Nice presentation of basically the information from the web site. Not a lot of depth, but lots more stuff than was on the paper sheet.

    It is a useful addition to the store, and I think Apple's low-key approach to adding the iPad displays quietly over the weekend is appropriate. It's hardly a game-changing "2.0 store upgrade" that some rumor/news sites would lead you to believe was coming. Not to name names.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004


    minor positive change

    Agreed. Minor positive change. If Steve Jobs personally was involved, then he likes being involved in minor positive changes.

    It's not a big deal, it is an upgrade.

    There is a trend to replace paper with electronic solutions. Not only books to ebook. Or paper info sheet to iPad info sheet.

    But also, things like those price tags on the shelve of your grocery store - they will be replaced with e-paper solutions.

    E-paper is going to be big in replacing paper in a variety of applications where a tablet would be too big/pricey to be the solution.

    Anyway, apple's change is a nice, minor change, that frankly didn't need to be hyped up, and now I'm a bit disappointed, because its frankly nothing to be excited about.

  1. coffeetime

    Senior User

    Joined: Nov 2006


    This reminds...

    me of those food court's food menu boards are slowly replaced with flat panel TV. Fast forward to the future, all restaurants will be using tablet in place of paper based menu. So if you have any question on certain entree, just tab on it and you get the whole picture. To place order just click, no more waiters and waitresses mess up your order!

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