updated 03:05 pm EDT, Wed May 25, 2011
AdMob marks a year at Google with new tablet ads
AdMob kicked off its first year at Google with a new dip into tablet ads. Its new HTML5 code is designed both for the larger screens as well as to react to touch gestures. The platform is designed to be cross-platform and handle iPads, Android 3 slates and future platforms like the HP TouchPad.
A new toolkit for in-house mobile ads was coming out at the same time.
The mobile ad wing used the occasion to show how much it had grown in the past 12 months. Its total network had grown by about 3.5 times over where it was and was serving up over 2.7 billion ads each day. The company was now handling 80,000-plus apps and mobile-optimized websites.
Much of the growth was linked to that of the phone industry itself, where smartphones as a whole had grown to top 300 million phones shipped. Data use on smartphones doubled in the same space of time and would have led to more mobile ads in the process.
The growth came in spite of the presence of existing rivals like Medialets but also new entrants such as Apple's iAd, which was created partly as a reaction to losing a shot at buying AdMob. Apple hasn't provided hard data for iAd's performance so far but has also intentionally limited it more to high-end advertisers with large campaigns.