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ARM expects 50% of mobile PCs by 2015, Windows 8 in TVs

updated 03:40 pm EDT, Mon May 30, 2011

ARM plans for 50pc computer share in 4 years

ARM could be in half of all mobile computers within four years, company president Tudor Brown said in a speech at the Computex show in Taiwan. He gave the chips about 10 percent of the mobile PC market owing to the iPad and other tablets or smartbooks, but he expected that to jump to over 50 percent by 2015. The architecture's stake should to 15 percent just by the end of the year.

The advance would come through much faster chips like the Cortex-A15 as well as the launch of Windows 8 on ARM.

Production-grade A15 chips are due to arrive later in 2012 and should be much smaller than most ARM processors, shrinking to 32 or 28 nanometers. Brown noted that ARM had already been at 20nm in testing and should extend to at least 14nm with IBM's cooperation on assembly.

Swinging to ARM could be very helpful in expanding Microsoft's reach, the CEO said in the same presentation. Going to the much lower power consumption chips would help get Windows 8 into in-car systems and TVs that otherwise couldn't use Intel-based processors. Microsoft has largely become a non-contender in tablets after nine years of attempts as its primarily Intel-based systems have usually been too battery-hungry or bulky compared to slimmer Android, BlackBerry, and iOS tablets using ARM.

Intel has had its own race and should close the gap with the more formal unveiling this week of Medfield, a new Atom platform possibly small and efficient enough to work in tablets and possibly smartphones.

By Electronista Staff


  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999


    Blaming Intel?

    Microsoft's failures in the mobile sector can hardly be blamed on Intel. If they didn't produce such despicably bad bloatware, they wouldn't need processors than could burn a hole clean through to Australia. I hope that Mr. Tudor Brown hasn't taken to drinking some new flavour of Redmond Coolaid.

  1. jasonmnn

    Fresh-Faced Recruit

    Joined: May 2011


    Windows in a car/TV? You kidding?

    Well I never going to buy a new TV or a new car that has something to do with Windows or Microsoft.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Real-life BSOD

    "Windows 8 into in-car systems and TVs"

    Oh the humanity! Just imagine the lawsuits against Microsoft because of the Blue Screen of Wrongful Death and Dismemberment.

  1. linlijunhh


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