updated 12:05 am EDT, Mon May 30, 2011
Galaxy S II pips iPhone to 1m in 1 month for Korea
Samsung started off the week with word that the Galaxy S II had set a record for the fastest-selling smartphone in Korea. The dual-core Android machine hit one million sales in just its first month, or about one every three seconds. As a frame of reference, the Galaxy S took 70 days to reach the same tally, Samsung said.
The phone shipped in late April to Samsung's home country and cracked the 100,000 mark in three days, doubled it in eight, and had passed the half-million mark in two weeks. Samsung credited the rush purely to hardware, pointing to the much improved 4.3-inch Super AMOLED Plus screen. The 21Mbps 3G, very thin (8.9mm) design and the newer TouchWiz interface were also factors.
Such a quick sales rate reflects an intensifying battle for the smartphone lead in Korea. Apple managed 300,000 iPhone 4 pre-orders in the country and may have come close to trumping Samsung's numbers, but it has still faced limitations in the past that Samsung didn't face in May, such as limited carrier availability. Until SK Telecom was added in March, Apple had to sell through just KT. The virtual duopoly of Samsung and LG in Korea has also led to KT and others supporting foreign devices facing corporate retaliation; Samsung 'punished' KT for its iPhone deal by holding back on marketing support for the Omnia line.
Overall Galaxy S II sales are likely to be larger overall given the phone's presence in Europe and other key parts of the world. Samsung is expected to repeat its all-fronts strategy in the US by launching the Galaxy S II on most major American carriers in slight variants.