Printed from http://www.electronista.com

Qualcomm says first Mirasol device already axed

updated 05:50 am EDT, Thu June 2, 2011

Qualcomm CEO axes first Mirasol device launch

Qualcomm CEO Paul Jacobs has told a media briefing in San Diego that he has already axed the first planned Mirasol device before it launched. The device, which was to be an e-reader, did not satisfy him that it was ready. Instead of a first quarter launch as had previously been planned, Qualcomm is instead focusing on launching a second-generation iteration of the technology.

"We were getting ready to launch a low volume e-reader product, but I didn't like the whole system," Jacobs said. "I didn't want to launch our first product and have it be something that we didn't really like so we basically decided to not launch it, and instead just focus on the next version of it."

While not detailing the nature of the second-generation device, Jacobs hinted that it could be a more full-featured tablet. The original aim of entering the e-reader space was to compete with E-ink displays, which Qualcomm believes its Mirasol displays with their color capabilities could successfully challenge in the e-reader space. However, Jacobs believes that Mirasol can successfully challenge OLED displays that feature on tablets and smartphones.

"We have a really interesting roadmap - we're starting out on e-readers because we figured having e-Ink as a competing technology was a good way to get started," the CEO added. "But if you think about the power consumption of the screens that are out now, they're very bright OLED screens that use up a lot of the power of the battery. We don't today have as vibrant color as an OLED display - but we have a roadmap that gets us to a much brighter color."

Qualcomm has significant plans for its MEM display technology. During his talk, he mentioned that Qualcomm plans on making a $1 billion investment in the Taiwanese factory where the Mirasol technology is being developed. [via Pocket-lint]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cat B100

Cat is primarily known for its heavy-duty machinery used in the construction industry and farming, among other areas. What may not be ...

Linksys EA6900 AC Router

As 802.11ac networking begins to makes its way into more and more devices, you may find yourself considering an upgrade for your home ...

D-Link DIR-510L 802.11AC travel router

Having Internet access in hotels and other similar locations used to be a miasma of connectivity issues. If Wi-Fi was available, it wa ...

Sponsor

toggle

Most Commented

 
toggle

Popular News