Printed from http://www.electronista.com

Qualcomm says first Mirasol device already axed

updated 05:50 am EDT, Thu June 2, 2011

Qualcomm CEO axes first Mirasol device launch

Qualcomm CEO Paul Jacobs has told a media briefing in San Diego that he has already axed the first planned Mirasol device before it launched. The device, which was to be an e-reader, did not satisfy him that it was ready. Instead of a first quarter launch as had previously been planned, Qualcomm is instead focusing on launching a second-generation iteration of the technology.

"We were getting ready to launch a low volume e-reader product, but I didn't like the whole system," Jacobs said. "I didn't want to launch our first product and have it be something that we didn't really like so we basically decided to not launch it, and instead just focus on the next version of it."

While not detailing the nature of the second-generation device, Jacobs hinted that it could be a more full-featured tablet. The original aim of entering the e-reader space was to compete with E-ink displays, which Qualcomm believes its Mirasol displays with their color capabilities could successfully challenge in the e-reader space. However, Jacobs believes that Mirasol can successfully challenge OLED displays that feature on tablets and smartphones.

"We have a really interesting roadmap - we're starting out on e-readers because we figured having e-Ink as a competing technology was a good way to get started," the CEO added. "But if you think about the power consumption of the screens that are out now, they're very bright OLED screens that use up a lot of the power of the battery. We don't today have as vibrant color as an OLED display - but we have a roadmap that gets us to a much brighter color."

Qualcomm has significant plans for its MEM display technology. During his talk, he mentioned that Qualcomm plans on making a $1 billion investment in the Taiwanese factory where the Mirasol technology is being developed. [via Pocket-lint]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Advertisement

toggle

Most Commented

 
toggle

Popular News