Apple COO: tablets likely to 'eclipse' PCs in several years

updated 01:10 pm EDT, Thu June 2, 2011

Tim Cook says tablets likely to overtake PC sales


Tablets like the iPad are growing rapidly enough that they could be more popular than PCs, Apple COO Tim Cook told Goldman Sachs analyst Bill Shope after a recent interview. Recounting a meeting that also included CFO Peter Oppenheimer and retail Senior VP Ron Johnson, Shope was told that there was "no reason why the tablet market shouldn't eclipse the PC market over the next several years." The prediction helped lead analyst to estimate Apple would ship 8.1 million iPads in the spring, or nearly three quarters more than the 3.3 million Apple shipped in the tablet's inaugural season.

The prediction may be realistic as Apple is commonly predicted to be shipping over 40 million iPads in a market with 60 million or more. The total PC market shipped about 83.2 million PCs this quarter and should go significantly above 300 million for the year but has been in a slight contraction compared to 2010. IDC research has put a conservative ceiling on tablets and expected ARM to peak at 13 percent of computers in 2015 despite Apple's use of it in the iPad and its presence in virtually every other modern mobile device.

Tablets, so far dominated by iPads, have been unusually successful at cannibalizing regular notebooks and may have been directly responsible for Microsoft's division posting a rare loss at the start of the year. Microsoft has been concerned enough about the field to implement a tablet-focused Windows 8 interface and expects the designs to play a much larger role in its sales next year.

Side-by-side with the iPad-focused discussion was mention that the iPhone had passed 200 carriers worldwide and was matched by strong performance in retail sales.


By Electronista Staff

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Previous Comments

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +11

    That sort of statement is bound to piss

    off a lot of the computer industry leaders who'll probably see that statement as rather arrogant. There are an awful lot of people who probably can't accept that especially when they never saw the tablet platform even coming to the mainstream consumer. After all, the iPad was only supposed to be a temporary fad for a few months and then everyone would go back to Windows netbooks. So much for foresight.


  1. nat

    Junior Member

    Joined: Mar 2002

    +5

    but iphonerulez

    even though there are some amazing uses for the ipad by companies all over the world these people can't see beyond using a spreadsheet. are you saying that's not vision? it's a consumption device, except, you know, for those who use it for productivity.

    it's all about the spreadsheet. and, well, the hokeypokey of course.


  1. The Vicar

    Fresh-Faced Recruit

    Joined: Jul 2009

    -8

    I find this unlikely.

    I really don't think tablets are going to take over any time soon.

    The main issue is that tablets are severely underpowered.

    A secondary issue is that tablets are one-piece computers. If anything goes wrong with any part of them, the whole thing is dead. There are a lot of people who won't buy an iMac because of the monitor issues.

    Most importantly, though, by not making the docking station and keyboard an automatic part of the purchase instead of burying them in the build-to-order options, Apple basically convinced a lot of people that the iPad doesn't work with an external keyboard. That means they're losing out on quite a lot of sales to people who need to do sustained text input -- and text input drives a LOT of computer sales.

    If anyone succeeds in establishing themselves as an alternative tablet maker (hasn't happened yet) and includes an external keyboard (or at least support for one) by default, they'll grab a lot of market share very quickly -- they probably won't be taking it from Apple, but from PC makers, but it will still make Apple look bad.


  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -6

    gee, really

    Since they aren't the same thing, it doesn't matter. It's like saying cell phone use will outpace computers.


  1. SockRolid

    Fresh-Faced Recruit

    Joined: Jan 2010

    +5

    For most people, doing less is still enough.

    @ The Vicar re: "The main issue is that tablets are severely underpowered."

    For the next few years they might be, especially if you're building apps and/or doing fluid dynamics simulations. But really, what percentage of the population are actually doing that?

    For the mainstream consumer, doing less is still enough.


  1. Arne_Saknussemm

    Fresh-Faced Recruit

    Joined: Apr 2011

    -1

    So are content creators....

    supposed to chose another platform.?


  1. facebook_Clarence

    Via Facebook

    Joined: Jun 2011

    -1

    Maybe

    Maybe a Windows 8 Tablet. That thing is pretty impressive.


  1. Arne_Saknussemm

    Fresh-Faced Recruit

    Joined: Apr 2011

    0

    Still, it's a tablet

    Try actually working, not browsing, reading, or watching a movie. When you have to work for 8 or more hours moving your finger/s about the screen becomes ridiculously tiresome.

    With the mouse or trackball you can program acceleration on the pointer, plus you can get several user programable buttons; whilst on the tablet you are limited to short/long taps and maybe some multi-taps.

    On top of that the finger actually hides the screen info directly bellow it.

    Can not imagine doing serious work as efficiently on a tablet; maybe data field selection at most, and that was already done very well by the tablet PCs on vertical markets before the iOS came about.

    this tablet craziness is great for general consumers but for content creatos is scary. I can see Windows XP and 7 staying on desktops well after Windows 8 becomes obsolete...


  1. samirsshah

    Fresh-Faced Recruit

    Joined: Oct 2010

    0

    Just change...

    "several" to "a few".


  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

    +1

    Oh you guys!

    You're really not seeing the forest for the trees here. Nothing in the article says that computers (desktop/notebook) are going away. What they are saying is that in the consumer space, tablets are likely to surpass new computer sales over the years.

    This is hardly very surprising. Much akin to saying that TV would eventually surpass radio. Radios are still around, last I looked.

    To those who complain that tablets are underpowered and you can't do "real" work on them: that's today. Start thinking about tomorrow. Also, you might try remembering that MOST people use computers PRIMARILY to do very simple tasks like post on Facebook, write IMs and emails, and play solitaire. A tablet is WAY overkill for the uses MOST normal people use their computer nearly 100% of the time. As Steve once said, computers are trucks, and a lot of people only need a sports car.

    To those who say it's a one-piece: news flash: ALL computers are one piece. Not just all in ones. ALL computers rely on one main board to be useful. Without that board, they're ALL boat anchors. There's ZERO evidence that iMac or laptop owners are inconvenienced any more often than modular-component system owners, and iPads in particular have been seen to be very reliable. That argument is and has always been ignorant codswallop.

    Content-creation machines aren't going anywhere. They'll just be (properly) called "workstations" again.


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