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Windows Phone 7 policy changed to stop inflated app counts

updated 05:25 pm EDT, Fri June 3, 2011

Microsoft curbs maximum WP7 app submissions

Microsoft took a step to make its Windows Phone 7 app growth more realistic on Friday with an outreach to developers. App certifications would now be capped at 20 per day. Developers will still have the option of submitting as many as they like all at once, but any more than 20 will be staggered over the course of multiple days, the company's Todd Brix said.

Users had been complaining that many very similar titles from the same publisher had been crowding out other releases in the store, something Brix hoped would be discouraged. "While these apps meet our certification requirements and give consumers a wider selection of content, we're also finding that publishing them in bulk degrades our customers' experience," he said.

The cutback came just days after unofficial data showed WP7 cracking 20,000 active apps, making it larger than BlackBerry App World and virtually all other app stores besides Android Market and Apple's App Store. Until now, however, concern had existed that Microsoft was taking a lax policy to get larger numbers and muster support from developers worried about low volumes.

Microsoft has still claimed some advantages over other app stores. In its short history, WP7 has shown an iPhone-like tendency to encourage paid app sales and has more high-end apps and games than a platform like Android, where elements like ringtone and wallpaper bundles count as apps.

By Electronista Staff


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  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Oh gawd. Who cares?

    "Microsoft took a step to make its Windows Phone 7 app growth more realistic..."

    Kinda lost interest after that.

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001



    Microsoft's WP7 platform has shown lots of promise. The integration with XBox is good (although it could be better), the tiles are a great idea, and the UI shows lots of promise. By taking the middle road between Android's fragmentation and Apple's "only us" approach, they've been able to offer a good deal of handsets with the promise of being able to maintain the OS on all of them. (Unlike the millions stuck with abandoned Android phone platforms that are mere months old).

    Unfortunately, Microsoft's handling of the platform has been very clumsy. The platform came way too late, the NoDo update was an embarrassment, and the store policy allowed dozens of clones that load the store up with apps, but discouraging others from entry. Add into the politics of Microsoft that won't let the platform "compete with WIndows" on Tablets.

    The platform has a lot of promise and would be a great competitor against both Android and the iPhone. Too bad Microsoft will probably ruin it before it has a chance.

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