Printed from http://www.electronista.com

France bans terms "Facebook" and "Twitter" from broadcasts

updated 02:55 pm EDT, Fri June 3, 2011

References can only be informational

France has reportedly enacted new legislation that aims to ban broadcasters from uttering terms related to popular social networking websites that originated in the US. Television and radio hosts are no longer allowed to say the words "Twitter" or "Facebook" during broadcasts, unless the references are necessary to convey information directly related to a news story.

Blogger Matthew Fraser points out that Twitter and Facebook are popular ways for many French TV and radio stations to establish deeper connections with listeners and viewers, similar the the marketing strategies common in the US.

"French regulators, needless to say, were armed with a rationale for their meddling," Fraser writes. "The CSA maintained that any on-air mention of a programme's Facebook page or Twitter feed constitutes "clandestine advertising" for these social networks because they are commercial operations."

A spokesperson for the CSA, Christine Kelly, further argued that such references show a preference for the two social networks. "Why give preference to Facebook, which is worth billions of dollars," she asks.

"But there is another, more plausible, explanation," Fraser opines. "Facebook and Twitter are, of course, American social networks. In France, they are regarded -- at least implicitly -- as symbols of Anglo-Saxon global dominance -- along with Apple, MTV, McDonald's, Hollywood, Disneyland, and other cultural juggernauts."



By Electronista Staff
toggle

Comments

  1. peter02l

    Fresh-Faced Recruit

    Joined: Mar 2009

    +1

    comment title

    It would only be fair to ban the terms Cognac, Champagne, Bordeaux, etc. from as well because that would be advertising.

  1. Arne_Saknussemm

    Forum Regular

    Joined: Apr 2011

    +3

    WOW!

    Nicolas Sarkozy ego must be about to explode...

    The e-G 8 speakers kicked the h*** out of him and now he wants something to boost his ego with...

    Cannot wait to see his kind gone

  1. facebook_Laici

    Via Facebook

    Joined: Jun 2011

    0

    this is riducolous

    Ok find, I do not want to go to France.. lol

    cheers,
    http://gadjetshops.com/

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News