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AT&T working on Apple mini-SIM, sees low Windows Phone sales

updated 05:30 pm EDT, Sat June 4, 2011

ATT also working on Apple mini SIMs

AT&T's wireless head Ralph de la Vega in an interview late this week said his company was also joining in Apple's plan to develop an even smaller SIM card. He hesitated to directly make the link with Apple, like France Telecom's CEO did, but confirmed AT&T was "working with the industry" to shrink beyond existing sizes. It would "probably" happen, he explained to AllThingsD, and was something that was a logical conclusion.

"We think that making the card smaller and shrinking the size is a no-brainer," he said.

Apple is believed to be the primary impetus behind development of a standard that would be smaller still than the micro SIM, which itself was a standard first adopted by Apple for the iPad and iPhone 4. The electronics designer is often looking for ways to make its devices smaller and thinner, and at one point it had reportedly called for embedded SIMs that removed the card entirely. Such deals might have fallen apart after a pushback from carriers worried they would lose control over their relationship with subscribers.

De la Vega simultaneously fuelled suspicions that Windows Phone 7 wasn't selling well. Albeit without giving numbers, he acknowledged that the platform hadn't been selling "as well as Microsoft or us would want it to." Some promise hinged on both the Mango update for the OS adding major features as well as Nokia coming into the market and matching its hardware experience with the software.

Tablets were also likely to shift over time, he said. The iPad still dominated, but companies would eventually come in and take some share. Plans were still underway for an AT&T-native version of the Motorola Xoom, though the company was working on "a few issues." AT&T is known to be working on the HTC Puccini as one of its first non-Apple tablets and to launch it in the summer as its first LTE tablet.

By Electronista Staff


    Comment buried. Show
  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008


    Returned my Focus.

    I decided to try the Samsung Focus. Battery life was excellent, screen was beautiful but the biggest drawback for me was AT&T data billing.

    I blogged about it here :
    "AT&T Data Billing..." (Wordpress)

  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999


    people think it's all about the tablet form

    but ... it's not.

    The iPad has a clear lead in a new category.

    With the iPad 2, the category changed ... from "novelty device" to "mainstream cool new device that works."

    On Tuesday of next week, here's a surprise. The category is about to change ... again!

    Form-factor tablets are simply never gonna catch up.

    Because the category is going to become ...

    "Independently usable part that intermeshes with an entire system."

    I'm sure there will be a few glitches in the opening weeks.

    But by "back-to-school"?

    All stable.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Android tablet vendors are sure it's all about

    the hardware aspect. Faster processors, more ports, etc. I doubt consumers are even concerned about that sort of stuff. If the device works trouble free, then they're happy. Apple has excellent customer support, people that mostly know how to work with users having problems. That's part of what you're paying for when you buy an Apple product. Less headaches, happier customers and you'll have loyal customers. Apple controls every part of the product. Hardware, OS, software. They take full responsibility of everything. That's what a non-tech consumer desires. You're not going to get that by buying any Android tablet or maybe any Android device.

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