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iTunes Match official, joins iTunes in the Cloud

updated 03:55 pm EDT, Mon June 6, 2011

iTunes Match unveiled at WWDC

Apple on Monday lived up to rumors and launched iTunes Match, its cloud music. Separate from iCloud, the service matches up a listener's songs with iTunes' collections and gives access to 256Kbps AAC streaming versions, even if the bitrate is lower on the original source. Songs it doesn't find are still uploaded and create a full match for an iTunes collection that can then stream to iOS, iTunes, and other devices.

The focus on matching means that a library of music can be ready in minutes, rather than the weeks it would take for other services, Apple CEO Steve Jobs said. The remarks were a jab at Google Music Beta and Amazon Cloud Drive, which are so far free to use but don't do song matching.

A companion service, iTunes in the Cloud, lets iOS users re-download their iTunes purchases for free, no matter how often it's needed. New music bought through the store is automatically sent to a user's cloud for those who want a local copy.

iTunes in the Cloud is free as part of song purchases and available today in beta form for iOS 4.3 users with a final version ready for iOS 5. iTunes Match will need the rumored $25 yearly fee for 5GB of space and will initially only be available in the US.

By Electronista Staff


  1. WiseWeasel

    Junior Member

    Joined: Apr 1999



    "iTunes Match will need the rumored $25 yearly fee for 5GB of space..."

    This is incorrect. iTunes Match will handle an unlimited amount of music for $25/yr. The 5GB of storage is what you get for free for your other, non-purchased and non-iTunes Match content.

  1. brainiac

    Fresh-Faced Recruit

    Joined: Sep 2003


    How well will it handle

    extended versions, pared down versions, etc.? They can't have all versions of a song. Will they use the horseshoes and hand grenades methodology?

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008


    Two words.

    CD Tax.

  1. TujuMaster

    Fresh-Faced Recruit

    Joined: Nov 2009


    I'm confused...

    Is iTunes Match only an iOS and Mac OS thing? The reason I'm asking is because streaming is important to me. It can't be software dependent for me. I would really love a web app as well. Is this planned?

  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000


    Re: I'm Confused

    It is limited to iTunes and iOS. If you're wanting to stream to anything, you'll want to use one of the services not tied to a platform.

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