updated 12:55 pm EDT, Fri June 10, 2011
ASUS says Eee Pad Transformer beating non-iPads
ASUS chairman Johnny Shih claimed second place in the tablet market based on what he knew of its own Eee Pad Transformer numbers and the industry. He along with CEO Jerry Shen expected the Eee Pad Transformer to be the second-most popular tablet after the iPad and would push pas expectations with 300,000 shipped in June. The company had shipped 400,000 of the Android tablets between April and May, a third more than the 300,000 it had expected.
He also supported rumors that other companies were scaling back. Outside of Apple, others were lowering tablet production after poor sales. ASUS was doing well enough that it might raise its shipping target for 2011 by August.
Reasons weren't given for the breakaway sales. Most have attributed it to the Transformer's $400 price, far lower than the iPad 2 or most other tablets in a similar class. The signature feature, an optional keyboard dock, has also been celebrated as an advantage even though it negates the price advantage.
Shih wasn't worried about Acer's huge PC clearout campaign having an impact on ASUS. New products would counter Acer's marketing, the chairman expected.
When a new Transformer would come wasn't mentioned,although the chairman promised that the tablet's eventual direct sequel would be thinner than the current model, which is roughly as thick as the original iPad.