Printed from http://www.electronista.com

Study: 24.5% of online video is Netflix, iTunes 9.8 percent

updated 09:50 pm EDT, Thu June 16, 2011

Citigroup study shows Netflix triple iTunes share

A new study by Citigroup analyst Mark Mahaney reinforced Netflix's dominance of online video. The online check had Netflix representing 24.5 percent of online video, ahead of Hulu (22.5 percent) and just short of Facebook (27.1 percent). iTunes was the top pay-per-show provider but was well short in use at just 9.8 percent of those asked online.

YouTube was appropriately the dominant video provider at 69.2 percent. Amazon's Instant Video service was comparatively close to iTunes at 7.3 percent.

The study wasn't completely comprehensive but, to Mahaney, suggested a very large potential audience if its movie rental service gained traction. Mahaney wasn't confident that Google could do so given its general inexperience in media deals. Although not explicitly mentioned, Google is widely known to have blown its music service deal and forced users to upload their own music rather than just matching it, as with iTunes Match.

Netflix' share in the study was supported by NPD data and reflected its ubiquity. Along with web viewing, it can play on iOS devices, some Android phones, and many Blu-ray players, some TVs, all current-generation game consoles, and even the Apple TV. Apple's desire to control all of the experience has left it supporting the Apple TV, iTunes apps, and iOS devices. [via AllThingsD]



By Electronista Staff
toggle

Comments

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +2

    9.8% is still significant

    for a hobby.

  1. chas_m

    Joined:

    0

    Impressive, actually.

    iTunes video looks like its finally taking off. That's a far higher percentage than I would have guessed, and pretty impressive given that iTunes lacks any flat-rate all-you-can eat plan like Hulu and Netflix.

  1. gprovida

    Junior Member

    Joined: Feb 2006

    -1

    Views versus Pay

    Apple is charging video rental and video buy. So there is a real income flow associated with the business versus views. In other words, how much money is Apple and the content owners making on this. If Apple has 10% of volume and is selling $2 to $15 for rental, buys, etc., then how does this compare across these communities?

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Not a hobby

    9.8% is still significant for a hobby.

    Apple has never stated their video store was a "hobby". The "hobby" is/was the AppleTV (I don't know if they're still considering it a hobby or not). But you don't need an AppleTV to watch iTMS videos, and I would guess most people don't.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News