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US smartphone data use spiking, Android still hogging data

updated 11:25 am EDT, Fri June 17, 2011

Nielsen shows data use up, cost down

New Nielsen studies on Friday showed that mobile data use was growing rapidly even as the cost of it was staying the same or going down. Mobile data use was up 89 percent on average in early 2011 from 230MB a month a year earlier to 435MB today. Since most data plans were either staying the same or dropping down in price due to caps, the price per megabyte had actually been cut almost in half, down 46 percent to eight cents.

Data use was especially high among power users, whose usage spiked from 1.8GB in early 2010 to 4.6GB just 12 months later. Internet media streaming, hotspots and other more intensive apps have become popular in the past year and were likely the main reasons.

Android was still the biggest data consumer, the researchers said. A typical user of the Google platform chews 582MB per month where an iPhone user uses 492MB. The gap wasn't explained but may be dictated by greater use of multitasking and background updating than on iOS.

Windows Phone 7 users have seen the fastest rise in data use, more than doubling their use from 149MB to 317MB in just one season. Its surging app count, which went from just a few thousand at most in November to over 20,000 this spring, may have been a primary factor. BlackBerry users still had the lowest use at 127MB, owing both to the phone's inherent data compression but also its rougher experiences outside of messaging.







By Electronista Staff
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Comments

  1. DerekMorr

    Fresh-Faced Recruit

    Joined: Mar 2010

    +1

    "hogging?"

    "Hogging" is a rather biased word. Of course, I've come to expect anti-Android bias from electronista.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -6

    Android "Hogging" data?


    Why of course. That's a result of Android "Hogging" market share!


    Drroid!

    - Sent from my Android Device.

  1. Thecombinationis12345

    Fresh-Faced Recruit

    Joined: Feb 2011

    +1

    This is why unlimited data cannot die...

    Wireless data usage is increasing exponentially. Any carrier movement away from Unlimited smartphone data is going to KILL the software and mobile tech industry's growth.

    With this kind of growth, it'll be about 12-18 months before a large percentage of AT&T wireless customers start getting regular data overage charges. When Verizon switches over to metered data, their customers will also start seeing data overage charges. Customers will be very confused and frustrated. Many won't know how to curb data use and either complain, stop using/buying apps, and/or switch to a carrier with unlimited data.

    iPhone users on AT&T will be the first to feel the pain since they have no concept of data usage and no way to determine what apps are burning through data.

    This is like watching two trains speeding towards eachother minutes before a massive wreck.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -6

    re: True, but


    >>>then why can't I have FaceTime on 3G?

    Because Steve says you can't.



    Drroid!

    - Sent from my Android Device.

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