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New York Post blocks iPads on web to force app subscriptions

updated 10:45 pm EDT, Sat June 18, 2011

New York Post tries to push iPad owners to app

The New York Post took a risky move to try and push iPad readers to its native iPad app. Those who try to visit the home page from mobile Safari, even from an alternate link, are redirected to a page linking to the app. Desktop users and even other mobile platforms, like Android, don't face the same limit.

Short of redirect tricks, the move effectively forces iPad owners to pay a minimum $7 per month or as much as $75 per year to get access.

It's not clear why the Post decided on a very platform-specific block, though the News Corp-run outlet may be hoping to drive paid iPad readership much like its sister iPad-only publication, The Daily. Company chief Rupert Murdoch has been a champion of trying to reverse the tendency towards free, ad-supported news outlets on the web and has put an increasing number of websites behind paywalls, such as The Times of London. Most of these, though, have been platform-agnostic.

Apple hasn't commented on the shift but might not necessarily endorse it. While it drives users to an iPad app, it also makes Android and the BlackBerry PlayBook more attractive by giving their users the full site for free. [via Dave Winer]



By Electronista Staff
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Comments

  1. TujuMaster

    Fresh-Faced Recruit

    Joined: Nov 2009

    +12

    Another reason to avoid the Post

    Paying $7 a month to read the New York Post is way to much anyway. Mandy Stadtmiller is the only reason I tune in but not for $7 worth. The biggest losers are the advertisers. If I was them I'd put up a stink!

  1. chas_m

    Moderator

    Joined: Aug 2001

    +9

    This trick could work ...

    ... for a quality publication. Not the NYP.

  1. russellb

    Junior Member

    Joined: Sep 2001

    +29

    Hang On

    So hold on a second , your telling me these idiots have a FREE web site that anyone can go to , as you would expect, but they have now blocked one segment of the market , ipads, and said sorry you can look at our free content like everyone else .. you have to pay $7 a month ??

    What drugs are these people smoking ?

    I can understand them coming up with a premium ipad app and giving people GREAT slick content and then asking for $7 a month as an alternative to their free web site. But to lock out a web browser based on device and try to force them to cough up $7...

    Have they not got a clue... trying to charge $7 for free content that you can access on any other platform for free ... someone should get fired for such a marketing decision.

  1. facebook_Fritz

    Via Facebook

    Joined: Jun 2011

    +2

    NYT like a third class tabloid

    the german language tabloid "BILD", well known for it's gossip and rather rightist friendly stance, acts the same way.

  1. facebook_Justin

    Via Facebook

    Joined: Jun 2011

    +7

    comment title

    The MOST IMPORTANT FEATURE iOS NEEDS THAT IT HAS BEEN LACKING SINCE the AppStore came out IS A DAMNED USER AGENT CHANGER. If I wanted to view a mobile version of a site I'd DOWNLOAD THE APP. I want REAL websites on my iPhone, not these stupid c*** mobile sites. PLEASE APPLE MAKE THIS FEATURE.

  1. alpich

    Fresh-Faced Recruit

    Joined: Aug 2008

    +8

    What about Atom Web

    So just open Atom Web and open there. I have mine set to Explorer 8 and it works fine. Next laws will be passed that says it is illegal to open a webpage on a platform that is blocked regardless of if there is a legitimate way around or not. The world is nuts.

  1. UmarOMC

    Fresh-Faced Recruit

    Joined: Aug 2001

    +3

    NY Post?

    That piece of trash has a third grade reading level anyway. I read The Post and NY Daily News to know what stupid people think is the truth.

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -33

    Hahaha


    Hahahahahaha!

    Works great on my Droid... Hahahahahaa!



    Drroid!

    - Sent from my Android Device.

  1. tortenteufel

    Fresh-Faced Recruit

    Joined: Jul 2007

    +11

    @ wrenchy

    thought so, you seem to belong to the focus group of the NYP...

  1. facebook_Clarence

    Via Facebook

    Joined: Jun 2011

    0

    Nose in the air

    Why is everyone here so upset about this? All I'm hearing is that you guys are so far above this publication that you'd never care to read it anyway.

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