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MacBook Air could hit 48 percent of MacBooks in 2011

updated 10:30 am EDT, Tue June 21, 2011

SSD-based notebooks still industry minority

The MacBook Air could account for 48 percent of Apple's MacBook sales by the end of 2011, according to a Gleacher & Company estimate. Analyst Doug Freedman notes that while the Air accounted for only 8 percent of Apple notebook sales in 2008 and 9 percent in 2009, its share jumped to 17 percent in 2010. The 2010 boost is likely the result of a major overhaul in October, which for instance introduced cheaper 11-inch models.

Freedman notes that the Air is riding a wave of what Intel calls "ultrabooks," or notebooks based on ultra-low voltage processors. The analyst further defines them as "SSD notebooks," given that machines like the Air depend on an SSD for storage. The quantity of SSD notebooks in the overall market is expected to remain relatively small for the foreseeable future. "We expect total notebook SSD penetration at a conservative 5 percent in 2011 growing to 30 percent in 2014," says Freedman.


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By Electronista Staff
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  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -6

    So apple's Netbook Is Canabalizing Its Laptop

    sales. So price is even a factor when purchasing apples.

    Comment buried. Show
  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -12

    @TomSawyer- I thought Apple Buyers Mantra

    was: " you get what you pay for!" I guess this was only in reference to the competition.
    Also if people really are satisfied with the underpowered ipad experience, what is their need
    for a netbook, laptop or desktop? Are troubled times ahead for laptops and desktops as average
    consumers op for trash worthy tablets( this includes the ipads)?

  1. Inkling

    Mac Enthusiast

    Joined: Jul 2006

    +3

    Home servers and the MBA

    The hitch is, of course, that SSD drives at reasonable prices have limited storage capacity. Where will users put all their pictures and home movies? Where will professionals store last month's or last year's projects? Publicly, Apple seems to be suggesting that iCloud will provide enough storage to make up for the deficiencies of flash storage. I suspect that users will prefer to see at least one copy of that data stored close to home, along with lots of entertainment media as well as something local that does backup and ties together the family or office laptops. Storage on iCloud can then take place at a more leisurely pace and sensitive business information can be kept local.

    For that, Apple needs a mini-server with more muscle than the little Mac Mini. It'd play roughly the same role that iTunes on Macs played until mobile devices grew powerful enough to be self-managing. And that may be why with Lion Apple has begun to popularize their server edition. The most logical followup to a $50 server OS X is a $995 or so platform to run it on, one with easily swappable, high-capacity drives like real servers.

  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -6

    @DiabloConQueso-The Day You Make Any Sense

    poverty will be eradicated from the world!!!!!?!!!

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    wow

    What stunning analysis. MacBook Air's sold more in 2010 once they introduced a cheaper version! This year even more might be sold.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +1

    I was right

    The moment the original MacBook Air was released I said to myself "In five years all laptops will look like this." And I meant all of Apple's laptops and all of the El Cheapo wannabes.

    I was right.

  1. chippie

    Fresh-Faced Recruit

    Joined: May 2009

    -3

    @TomSawyer-I Thought Apple Buyers Mantra

    was: " you get what you pay for!" I guess this was only in reference to the competition.
    Also if people really are satisfied with the underpowered ipad experience, what is their need
    for a netbook, laptop or desktop? Are troubled times ahead for laptops and desktops as average
    consumers op for trash worthy tablets( this includes the ipads)?



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