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iPhone the top-selling phone at 58% of AT&T, Verizon stores

updated 03:05 pm EDT, Wed June 22, 2011

BTIG says iPhone the bestseller at carrier stores

The iPhone is the most popular phone at US carrier shops by a wide margin, BTIG found in a study [reg. required]. Apple had the top spot at 58 percent of 250 AT&T and Verizon stores. About 20 percent of stores said Android was in a dead heat with the iPhone, and just 21 percent cited Android as being the frontrunner.

Apple unsurprisingly had the best success at AT&T, where it represented 65 percent of the provider's sales, but it also had the majority at Verizon, where it was 51 percent. About 38 percent of Verizon locations showed roughly similar popularity, where only 11 percent gave Android the unambiguous lead. Every Android-led store cited a 4G device.

Only one percent of stores cited another platform besides Android or the iPhone, and none mentioned basic feature phones out in front.

BTIG acknowledged that its reports of HTC Thunderbolts outselling iPhones were short-lived. Its very short battery life, as little as four hours when 4G is active, quickly became a major problem. The Thunderbolt is now only the bestselling Android phone at 10 percent of Verizon stores where 90 percent now give that distinction to the Samsung Droid Charge and its noticeably longer battery life.

Researchers noted that Apple was only likely to keep its top spot as the market got wider and that Android wasn't guaranteed a position. Technically savvy users lose relevance when growth takes off, and Apple's size as a brand gave it an inherent advantage. A preliminary estimate saw Apple shipping 17 million iPhones in its soon-to-end spring quarter, a decline from 18.65 million in winter but double what it managed a year earlier.

"This is Apple's market to lose," BTIG's Walter Piecyk said.

By Electronista Staff


  1. BigMac2

    Forum Regular

    Joined: Dec 2000


    Where is WP7?

    It appear Microsoft has not stop their falling into mobile space.

  1. viktorob

    Fresh-Faced Recruit

    Joined: May 2011


    But But But....

    But android have bigger market share.. but google activates 300000 phones per day... but android has flash... but there are more android makers than iphone's makers...

    Well Fandroids, looks like when it comes to reality and facts, google numbers doesn't matter at all.

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008


    So much for...

    ...Android being the end-all for iOS. Were I a betting man, I'd say iOS can only go one way--up.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    BTIG's Walter Piecyk said:

    "This is Apple's market to lose,"

    And lose they will. Wait.... They've already lost. LOL!


    - Sent from my Android Device.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004



    I'm sorry Dude but you don't understand how numbers work.

    Apple sells two phones, the iPhone 4 and iPhone 3gs.
    They sell at only two carriers, AT&T & Verizon.

    Even on those two carriers they only sell on contract - during the time period of this survey. They didn't have a prepay phone.

    Given that - if looking at one metric, how many of one particular model of phone is being sold - you should expect them to win 100% of the time.

    Apple's model is geared towards selling high volumes of few models, through few carriers.

    Android's model is geared towards many manufacturers, many models, and all carriers.

    Given that, you wouldn't expect them to have a top selling model on a single phone - but only be winning in the aggregate for market share.

    Anyway, that takes an understanding of math that you don't possess.

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