Printed from http://www.electronista.com

Foursquare makes permanent check-in deal with AmEx

updated 06:35 am EDT, Thu June 23, 2011

Foursquare lands AmEx deal in hopes of expansion

Foursquare Labs, the makers of the popular social networking and geo-location entertainment smartphone app Foursquare, has announced a national deal with American Express. The deal will give users of the app, who also hold and American Express card a discount when they 'check in' on their smartphone at certain shops and restaurants. The deal comes at the same time as Foursquare Labs announced that it now has over 10 million users, and after a recent trial of the discounting concept at SXSW in March.

Foursquare will not be gaining any revenue from the current deal. However, it hopes that the new AmEx promotion will cement the business model and ultimately attract more and possibly lucrative deals in the future.

Initially, the deals will be offered at Sports Authority, clothing chain H&M as well as a variety of restaurants and cafes.

American Express VP Edward Gilligan says that the company chose to partner with Foursquare on the venture instead of larger players such as Facebook and Google because of its loyalty mechanism that rewards heavy users. [via New York Times]



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Advertisement

toggle

Most Commented

 
toggle

Popular News