updated 10:40 pm EDT, Thu June 23, 2011
Yankee claims iPhone to outpace Android in Europe
The Yankee Group in the past day published a study suggesting Apple was about to orchestrate a large comeback in Europe. A wide study saw that 40 percent of smartphone buyers across the continent planned to buy an iPhone as their next device. Android, despite its earlier growth, was only in plans for 19 percent of buyers.
Google was only just above two falling companies, the BlackBerry's originator RIM (17 percent) and Nokia (15 percent). The examination wasn't complete but covered 5,000 respondents in France, Germany, Italy, Spain, and the UK, covering both some of the largest countries as well as those that have previously been some of the most loyal to Nokia and other veteran phone designers.
Research VP Declan Lonergan said the share was evidence of Apple holding on to "phenomenal brand appeal" in Europe. Yankee added that consumerization was in force in the area; four times as many were using home-oriented devices for work, and 58 percent of workers claimed to be more productive when traveling with an iPad or another tablet.
Android continues to lead the US market with over a third of all smartphones and is still thought to have similar worldwide share. Losing Europe by such a wide margin could still be a blow to Google's ambitions. The largest Android supporters, most notably HTC and Samsung, depend heavily on European sales for their market share and no longer have a safe haven at Verizon in the US. [via BGR]