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40% of European smartphone buyers to go iPhone, 19% Android

updated 10:40 pm EDT, Thu June 23, 2011

Yankee claims iPhone to outpace Android in Europe

The Yankee Group in the past day published a study suggesting Apple was about to orchestrate a large comeback in Europe. A wide study saw that 40 percent of smartphone buyers across the continent planned to buy an iPhone as their next device. Android, despite its earlier growth, was only in plans for 19 percent of buyers.

Google was only just above two falling companies, the BlackBerry's originator RIM (17 percent) and Nokia (15 percent). The examination wasn't complete but covered 5,000 respondents in France, Germany, Italy, Spain, and the UK, covering both some of the largest countries as well as those that have previously been some of the most loyal to Nokia and other veteran phone designers.

Research VP Declan Lonergan said the share was evidence of Apple holding on to "phenomenal brand appeal" in Europe. Yankee added that consumerization was in force in the area; four times as many were using home-oriented devices for work, and 58 percent of workers claimed to be more productive when traveling with an iPad or another tablet.

Android continues to lead the US market with over a third of all smartphones and is still thought to have similar worldwide share. Losing Europe by such a wide margin could still be a blow to Google's ambitions. The largest Android supporters, most notably HTC and Samsung, depend heavily on European sales for their market share and no longer have a safe haven at Verizon in the US. [via BGR]



By Electronista Staff
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Comments

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    +9

    WP7?

    C'mon, there must be 1% dumb enough to use a Windows device...

  1. aardman

    Fresh-Faced Recruit

    Joined: Nov 2009

    +8

    I'm sticking to my prediction. . .

    Eventually Android will be the smartphone OS for 3rd world while iOS takes the first world. Android cannot be sustained as a 'premium' brand because the cutthroat price competition that is unavoidable under Google's Android business model will result in ultra-cheap smartphones that will undercut any attempt to market a 'high end' Android phone.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +1

    40% is a good start.

    But just imagine what percentage of Europeans are planning to buy iPad as their next pad computer...

  1. DerekMorr

    Fresh-Faced Recruit

    Joined: Mar 2010

    -3

    predictions by analysts?

    This is a prediction by an analyst, not the current market share of iPhones and Androids. Doesn't this site (and its commenters) tend to downplay what analysts say (or "anal-ysts" as they're called in many comments). Or is that only when the projection doesn't tell you what you want to hear?

  1. Hash

    Mac Elite

    Joined: Apr 2001

    +1

    comment title

    drrrroid hassss its assssss kickeddddd

  1. iria

    Fresh-Faced Recruit

    Joined: Apr 2010

    -1

    Makes no sense

    You're telling me Android 19 percent, RIM 17 percent, Symbian 15 percent? Does that make sense?

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