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HBO seeing rapid growth thanks to iOS apps

updated 11:35 am EDT, Mon June 27, 2011

Hits 3-millionth download

In early May, HBO launched its HBO Go app for iPads, iPhones, Android OS devices and PCs. The app provides subscribers with streamed viewing of almost 1,400 HBO TV shows, sports, and movies. Today, the app is expected to see its three-millionth download.

HBO Go is the content provider's contribution in the battle between the cable companies and streamed content services such as Netflix. HBO is offering access to more than just to its archives of popular shows such as The Sopranos or Sex and the City. It is also streaming new shows such as True Blood and Game of Thrones immediately after their being shown on cable.

This is programming that is not available on Netflix or most other subscription services. It is also all episodes in a series, not just a few, as is offered by Hulu's Plus service.

With HBO Go, the company is hoping to build and reinforce loyalty with the 28 million cable subscribers who also subscribe to HBO's premium content. [via CNET]



By Electronista Staff
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Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    um, no

    HBO is not seeing rapid growth. They are seeing rapid growth of downloads of their iOS app. There is a BIG difference between the two.

  1. bonaccij

    Fresh-Faced Recruit

    Joined: Jun 2003

    +5

    This would be great

    The biggest problem is that this isn't supported by Time Warner Cable!! So, it's great for all of the other providers, but Time Warner, being one of the largest, is left out of this mix. I think it is horrible.

  1. Thecombinationis12345

    Fresh-Faced Recruit

    Joined: Feb 2011

    0

    Um...

    Not specific to iOS. Headline is misleading.

  1. vintagegeek

    Fresh-Faced Recruit

    Joined: May 2007

    +1

    Use It

    I'm on Comcast and I've used it more than a few times to catch up episodes. It works nicely in it's current incarnation. We'll see where it goes from here.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +1

    Does HBO think its subscribers don't travel abroad

    found out to my dismay that it doesn't work outside the US. There's a workaround but it is not practical for me.

  1. charlituna

    Fresh-Faced Recruit

    Joined: Sep 2009

    +3

    you wanna see real growth

    say to h*** with the cable providers and let us subscribe to HBO directly on this app. I know a lot of folks that don't want to pay $60-70 a month for the right to pay $20 a month for HBO or Showtime or whatever. They would be happy to pay within this app even if it meant that mirror was not supported and they could only watch in the app. The video isn't that horrid and it would be the price paid for the access.

    Even better would be allowing the app in the Apple TV a la the MLB app but that could come next.

  1. gprovida

    Fresh-Faced Recruit

    Joined: Feb 2006

    +2

    So why Cable tax

    When will HBO become its own distributor over the INTERNET by-passing or at least complementing the Cable. In other words, if I am in COMCAST country why not get Time Warner over the Internet and get HBO, SHOWTIME, etc. with a license like NETFLIX?your comment

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