Printed from http://www.electronista.com

Fujifilm hints mirrorless camera system, aims to pass Nikon

updated 04:35 pm EDT, Mon July 4, 2011

Fujifilm gunning for No. 3 cameramaker spot

Fujifilm has aspirations to surpass Samsung as the number four camera maker by March of 2012 and is gunning to knock number three Nikon down a notch by the same time in 2013, a company executive revealed in an interview with Reuters. Takeshi Higuchi, who heads up Fujifilm's camera division, also said the company may bring back interchangeable lens cameras, a market last visited by the firm in 2004. They wouldn't be full-blown DSLRs, however, such as those offered by Canon and Nikon, but rather mirrorless ones with an electronic viewfinder.

Higuchi went on to say Fujifilm wouldn't have any issues with developing a mirrorless camera or the requisite lens on its own and denied the need to buy or work together with a specialist company for either component.

Such a product would help bring the company image more upmarket and likely be the flagship offering. It would also allow it to compete on a more-or-less even playing field with Sony, which also recently released a mirrorless, interchangeable lens camera with the NEX-C3. Currently, Fujifilm's retro-styled FinePix X100 is the most expensive offering, priced at $1,200.

Last year, Fujifilm's camera division had a tough time, though it was in the black. Higuchi says this year will see the company spend the money saved by keeping production costs in-house on marketing to build up the brand.

To take the number four spot in terms of digital still camera sales in fiscal year 2011, Fujifilm says it needs to bump sales by 25 percent to 14 million.

Other than the Japanese-made X100, Fujifilm cameras are built in China. Higuchi said production may begin in southeast Asia, with Thailand looking promising, but Vietnam, Malaysia and the Philippines also looking promising. Current production levels in China will be kept, but the company feels a risk there due to the wages and high staff turnover.


Fujifilm FinePix X100








By Electronista Staff
toggle

Comments

  1. zhongzyk

    Banned

    Joined: Jul 2011

    -2

    gfhgh




    〓〓〓-Something unexpected surprise 〓〓〓

    our website: = http://www.goodshopping100.com =

    very good shopping web

    The website wholesale for many kinds of fashion shoes,

    like the nike,jordan,prada, also including the jeans,shirts,bags,hat and the decorations.

    All the products are free shipping, and the the price is competitive,

    and also can accept the pyapal payment.

    ,after the payment, can ship within short time.

    watches price 75$

    Air jordan(1-24)shoes $30

    Nike shox(R4,NZ,OZ,TL1,TL2,TL3) $35

    Hndbags(Coach lv fendi d&g) $35


    ● http://www.jordansforking.com ●


    Tshirts (Polo ,ed hardy,lacoste) $16

    Jean(True Religion,ed hardy,coogi) $30

    Sunglasses(Oakey,coach,gucci,Armaini) $15

    New era cap $10

    Bikini (Ed hardy,polo) $25

    we wii give you a big discount

    FREE SHIPPING,accept paypal

    free shipping

    accept paypal credit card

    lower price fast shippment with higher quality

    BEST QUALITY GUARANTEE!!

    SAFTY & HONESTY GUARANTEE!!

    FAST & PROMPT DELIVERY GUARANTEE!!

    Believe that you will fall in love with it

    our website: ★ http://www.goodshopping100.com

    Opportunity knocks but once

  1. bigpics

    Fresh-Faced Recruit

    Joined: Oct 2009

    0

    comment title

    I guess you get so few comments you don't bother to monitor them for the spam posts you leave up!!

    Sheesh. If you're going to offer the forum at least keep it cleaned up.

    Meanwhile, while we have a system of companies hewing to Micro 4/3's looks like Canon, Nikon and Fuji are all going to take the go it alone route meaning no cross-over of lenses......

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

Sponsor

toggle

Most Commented

 
toggle

Popular News