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Capital fund buys Hasselblad, plans to target new markets

updated 10:15 am EDT, Tue July 5, 2011

Will to go beyond medium format imaging

Swedish medium format camera manufacturer Hasselblad has been sold to the Swiss/German venture capital fund Ventizz. Ventizz has indicated that Hasselblad's organization will remain intact. The VC plans to target "new imaging markets" by expanding the camera company's product portfolio beyond its mainstay.

Hasselblad was founded in 1941. It established itself as the leader in the high-end, medium-sized format, photography market. It gained real prominence in the 1960s when it was chosen as the official camera for NASA space missions.

Over the years, it has continued to dominate the mid-sized format camera market segment. It claims amongst its portfolio the H4D-200MS, a 200-megapixel digital camera that uses a multi-shot technique to quadruple the resolution.

In 2003, Hasselblad was sold to Hong Kong-based Shriro Group, its Asia-Pacific distributor.

No terms of the deal have been released.

H4D-200MS



By Electronista Staff
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