updated 05:40 pm EDT, Thu July 7, 2011
Verizon iPhone 4 a third of adoption
Verizon's edition of the iPhone 4 already makes up a third of all the device's share in the US, Localytics said in a study of app use. The CDMA version is about 32 percent after just five months in stores where the AT&T version, as well as unlocked devices on T-Mobile, represent 68 percent. Adoption of the Verizon model has only gone up since launch, starting from 20 percent in February.
The researchers speculated that the rise, even with a model that was already several months old at its heart, might have come from Verizon's decision to cap plans. Many who might have otherwise waited for the iPhone 5 may have been buying or upgrading early to get the unlimited data.
They could be a "precursor" of an iPhone 5 launch predicted for September, where a new device may tempt many to switch from AT&T or a rival smartphone platform, Localytics said.
Verizon's portion doesn't reflect all iPhone share as it excludes the iPhone 3GS and other phones that were GSM-only. The results could still show Verizon being increasingly important to Apple in the US and instrumental to regaining growth in the US versus Android.