updated 05:30 pm EDT, Tue July 12, 2011
Android Market third redesign now live
Google as promised has begun pushing out its redesigned Android Market layout in a bid to improve Android's traditional problem with showcasing apps. The new portal focuses on a promo page to highlight content rather than just top sellers. It's now more iPhone-like and has a more colorful look with visual promos and a top banner. The core of the apps and game-specific sections also have categories accessible through swiping that also reflect an Apple like division, including top paid and free titles as well as top grossing apps to catch high-end titles.
Individual apps get more elaborate previews that include easy to access multi-shot galleries as well as videos. Buying an app should now take as little as two presses and shows apps from the same developer. Books and movies are also now more integrated instead of needing a separate portal.
The new Market needs at least Android 2.2 to see and is being pushed out in phases. Everyone should have it within the "coming weeks," Google said.
Android has been rapidly building up an app library and now has over 200,000 apps. Studies have shown, however, that Android is still dominated by free apps and that paid apps have both a tougher time getting strong sales and rarely rise to the levels of iOS app success. Among the problems have been an app promotion system that often guarantees the same apps will stay at the top of the chart for weeks or months with very little movement.